There’s a sweet spot in online marketing that lies somewhere between “obnoxious” and “invisible/silent,” and that sweet spot is most commonly referred to as “relevance.” In this context, being—and staying—relevant means inserting yourself appropriately into the internet in a way that the right people (also known as “qualified leads”) will find, trust, and buy from you. Achieving relevance should be treated ...
- August 31st, 2011
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- August 15th, 2011
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My Last Day at Transmyt
@ Campus Life.:
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Today marks the end of my 10 week internship here at Transmyt and I can honestly say that the time has flown by. When I started my internship, I had a set of goals that needed to be accomplished by the time I ended. The work I was given and completed provided me with an opportunity to make a meaningful impact this summer and (I hope) I did. The clients I was able to work with were great people who are very passionate about their business ...
- August 2nd, 2011
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Can Gamification Work for Every Business?
Strategy:
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While the concept of incentivizing user interaction is not new, the aptly named concept of “gameficiation” is an important facet of any businesses marketing strategy. Gamification is the idea/act of implementing a competitive/progress aspect to a marketing strategy. For instance, Foursquare employs this strategy by incentivizing their users to check in to locations in order to gain points and awards (badges), and then tracks a user’s progress against their friends. Thus, gamification is able to build loyalty, interaction and incentive amongst a business's community under ...
- July 26th, 2011
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How Much Klout Do You Have?
Social Media Marketing:
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How Much Klout Do You Have? The question regarding accurate measurement of social media presence and the return on investment from social media strategies for businesses has yet to be fully answered. A company called Klout is attempting to measure these metrics based upon a user’s online “clout”. So, is it accurate? Does it matter? Will it affect you/your company? What is Klout? Klout was launched in 2009 and measures a user’s online “clout” through 35 variables across three main categories: True Reach, Amplification Probability ...
- July 19th, 2011
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Social Media Background Check?
Marketing News:
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As a current student, I am well aware of the need to monitor my online presence so that when I apply to internships/jobs, nothing surfaces that would negatively affect my application for employment. A few weeks ago, the FTC approved Social Intelligence, a social media background check company, to compile up to 7 years of social media information on a person and still be in compliance with the Fair Credit Reporting Act. After reading about this ruling, I quickly tried to remember when I ...