Have you checked out the new Facebook Studio yet?  Well, you should.

But before you do, here are my three cents in the form of two “Likes” and a comment:

1. “Like” #1: What I like most (sorry, couldn’t help myself) most about Facebook Studio is that, much like Facebook itself, every vertical this side of the horizon can potentially market itself more effectively than ever before: adding a human  face (or that of another species) to a campaign is a cardinal—and seminal, if you know your marketing history—tactic behind any successful marketing endeavor, social or otherwise.  By this logic, adding several human faces by way of this new instance of media integration approaches the limit of genius.

2. “Like” #2: My second-favorite component of Facebook Studio is that marketers can keep tabs (I’m not sorry this time) on what their counterparts at other agencies are doing.  In addition to celebrating and perpetuating digital marketing innovation, Facebook Studio has the potential to inspire, educate, and further arm marketers with more ideas they can apply to even the smallest of accounts with the smallest of budgets.  As the Learning Lab video points out, Facebook Studio boasts “the benefits of earned media at the scale of paid media.”

3. “Comment”: I can only assume Facebook isn’t trying to be anything less than transparent (much unlike this sentence) in propagating the need for itself in the digital marketing world, particularly now that the various holes in its “let’s beat Google at search” idea have all been poked (you’re welcome).  Being the lateral marketing savants that they are, though, Facebook’s product marketing team should be mindful that the Studio project could turn into a self-congratulation factory, the contents of which could very easily lose any and all relevance to consumers.  And although I’m a sucker for the dramatic and situational ironies this whole thing could turn into, I hope that the involved marketers avoid getting lost in each others’ eyes, and instead make sure not to stray from the a core tenet: a client’s marketing campaign should at least involve—if not actively promote—a given brand’s given product intended for a given segment of a given audience.   After all, winning any of the Studio awards for award-winning sake should be frowned upon, not thumbs-upped by, the consumer.

That said, Facebook Studio is worth investing time into, despite the chronic and ironically literal misuse of “word of mouth.”