I am currently pursuing my MBA at Boston College with a focus on brand management and marketing informatics.  I became intrigued with online marketing through my studies and wanted to apply what I have learned in the classroom, broaden my skill set and provide real value (I hope) to a company through a summer internship.

Each Monday throughout the summer, I will be blogging, so stay tuned for more posts.  I have never written a blog before so feel free to provide some feedback on my posts or maybe even “like” them. J  Looking forward to a great summer!

(Dublin, NH)—January 24, 2011— Calling all Runners, Hikers, Cyclists, Motorcycle Enthusiasts, Dancers, and anyone else with extreme chafing. Enter the 2Toms Buttshield Chafed Cheeks Video Challenge. First Place Receives A $150 valued 2Toms Family of products care package. All contestants will receive a FREE SAMPLE of Buttshield, just for entering.

Contest Instructions

Submitting your video is as easy as putting on a pair of running shorts:

Film a video of a time you wish you had Buttshield (i.e., running away from bears or out of an exploding volcano).

Film a video of a time Buttshield saved your butt, or you wished you had it.  All contestants must “Like The 2Toms Facebook page in order to be eligible to win.

Contest submissions are now being accepted at: http://bit.ly/fSW6Zi

Or directly on Facebook at: http://www.facebook.com/2Toms

Here is the campaign schedule:

-       Submissions: January 21rst – March 18^th, ,2011

-       Voting: March 19th – March 26^th,2011

-       Winner Announced: March 27^th,2011

“So far the campaign is catching on fast and we are seeing a lot of competitive uploads,” said Jeremy Mays, the campaign’s creative director and CEO, Transmyt Marketing. “Our Client’s Twitter numbers are growing and so are their likes on Facebook. We’re looking forward to seeing the results from this campaign and how it will bring additional exposure to their new product Buttshield as well as their other products”

In order to enter the contest, view the videos, or add your own reaction, users must like 2Toms page on Facebook: http://www.facebook.com/2Toms.

About 2Toms:

2Toms is driven to enhance the comfort of consumers by eliminating the friction that causes blisters and chafing during daily activities. We are the creator and manufacturer of BlisterShield, SportShield®, Stink Free, and now Buttshield. We use the most technologically advanced ingredients on the market to create our products and are proud to state they are made in the USA. Our products are odor free, non-greasy, non-toxic, non-staining and will last all day under extreme conditions. We promise our products will increase comfort while enhancing performance and endurance. BlisterShield & SportShield® are the best performing anti-friction skin guards on the market today.

About Transmyt Marketing:

Transmyt is a direct response, online marketing agency dedicated to helping our clients find new business and increase profits through the development of lasting online marketing campaigns. Come talk to us about a social media contest of your own!

For one, my role is different: coming from a background primarily in organic search, I now get to integrate those efforts with social media tactics as well as comprehensive online marketing strategies—a hallmark of Transmyt.  For two (or, “second,” in most circles),  my professional experience thus far has included Fortune 500 and 1000 companies, ranging from sports- and news media to consumer packaged goods to pharmaceuticals.  For those of you who don’t know, Transmyt is the marketing and design destination for brands across a myriad of verticals—fitness, athletic goods, entertainment, nightlife, and of course musical artists—and many of these companies are local and in start-up mode.

Becoming familiar with these clients has been just as rewarding as another side project I’m working on: beating Jeremy for the Transmyt mayorship on Foursquare , and sampling every item  from our neighbor Big Daddy’s Pizza’s  menu.  I’m very excited to be here and look forward to many (many, many) weeks to come, particularly now that I’ve officially been welcomed aboard.  Literally.

– Kristin, Marketing Manager | Transmyt

Welcome Aboard!

Some Quick Facts about Transmyt:

• Years In Business: 7+
• Size Of Agency: 15
• Number of Locations Since Inception: 3
• Favorite Video On YouTube: “Bill O’Reilly Rant”
• We think we’re pretty great in the online space.

Boston, MA, March 10, 2010 – In a strategic partnership designed to complement and expand their service offerings, Transmyt and Solidus Editorial Solutions have joined forces to provide customers with a one-stop shop for web development, web content and blog writing, social media integration, copywriting and editing and e-mail marketing. The enhanced service offerings allow both organizations to bring another level of expertise to the table for their customers.

“We are excited to combine our talents to create a comprehensive solution for our clients. At Transmyt, we have the ability to create the web, blog and social media presence for companies, but the challenge is having the client provide us with content for the website and making sure that they remain consistent and current with their blog and social media activities,” says Jeremy Mays, Founder and President of Transmyt. “With Solidus as part of the team, we can now offer clients the option of having us create the content or simply edit the message they are sending to their customers.”

Businesses are still trying to grasp the changes that are occurring in traditional marketing. The top-down message approach is no longer effective. Consumers have the ability to communicate directly with companies through social media and the web and are driving how and where they receive marketing messages. Participating in social media and having an effective website to keep a business in touch with its customers and show thought leadership in its field is a new approach for many business owners, and one they are struggling to understand and implement.

“Our ability to help companies create clear and concise messages, be it in their website, blog, Twitter or Facebook pages, offers tremendous value to customers who want to focus on running their business, rather than worry about creating fresh content,” says Steve Boudreault, Managing Partner at Solidus Editorial Solutions. “We are excited to help businesses clear the smoke and confusion surrounding the Web 2.0 world, teach them how to participate in the conversations taking place online and create a presence for themselves on the web. Our partnership with Transmyt strengthens our ability to provide a cost-effective, turnkey web solution for our clients.”

About Transmyt
Transmyt is a direct response online marketing agency dedicated to helping our clients find new business and increase profits through the development of lasting online marketing campaigns. Part interactive and creative studio, and part strategic consultancy, our agency possesses the knowledge, technical understanding, and creative vision to provide you with memorable campaigns that yield measurable results. We specialize in web development, e-commerce, blogging, social media integration, e-mail marketing, and lead generation.

About Solidus Editorial Solutions
Solidus Editorial Solutions provides a multimedia approach to brand enhancement that includes proofreading, copyediting, copywriting, blog writing, and editorial consulting. Our staff has extensive experience in multiple venues including research, medicine, education, advertising, business consulting, and media, and is backed by a management team of editing and writing professionals with 30 years’ combined experience in the business of communication. The basis of all of our client relationships is respect and trust. We earn your respect by setting high standards and delivering results in a timely manner. You will come to trust us with all of your written work because you’ll know that you’re working with the best in the business.

These eTips are distributed weekly and reveal creative insights and strategies to help you:

• Build brand engagement by connecting consumers to the value of you product;
• Gain a presence and stay relevant;
• Improve your visibility to search engines and control your online reputation;
• Improve the prospect’s experience, direct them through the sales process and increase your conversion rate;
• Produce stronger incentives for prospects to interact with you;
• Make qualitative and quantitative assessments about your leads;
• Target prospects and control the marketing message based on surfing behavior;
• Communicate benefits that consumers can easily translate to their circumstances.

Sign up to receive Transmyt’s eTips and learn how to increase your marketing ROI.

The eTip platform automates the email deployment process and extends the ROI of expensive content development.  Tips are delivered to each subscriber in a sequential manner, starting with Tip #1, no matter when they sign up.

Likely Applications:

On-boarding: Membership organizations, colleges, universities and human resource departments can distribute orientation Tips to new-comers in digestible portions, giving new members the tools they need to succeed.

Augmenting a Trial Experience: Technology companies can improve the trial experience and increase conversions to the “full license” as well as accelerate new users into a system by providing regular Tips on functionality, convenience, and features.

Enhancing Credibility: Professional service companies can relay best practices, industry knowledge and advice.  Relevant and regular communication is a key to staying top-of-mind.

Learn more about how our eTips platform can drive revenue for your organization.

Sign up to receive Transmyt’s eTips and learn how to increase your marketing ROI.

Visit The All New District Website

Just like then, Candidate Obama who used the web and social media so masterfully in his successful rise to the White House, Tito Jackson has developed this platform to give the residents of Boston, and most importantly his constituents, a voice to talk about issues that are important to them. Great groups, community conversations, friending, blogging and more makes REAL TALK, the place to be online.

So, What are you waiting for?

So, what is Ferrari 4 Charity you ask?

A new organization dedicated to using Ferraris and other exotic automobiles as mobile advertising, media platforms. Proceeds from these campaigns are used to assist local charitable endeavors such as disease research foundations, Homeless aid organizations and other local charities with a direct and specific “donation to use” ratio..  This is a bold, engaging, unique, fun and cost-effective alternative to traditional advertising marketing that is sure to turn heads and generate brand impressions and engagements unlike other mobile marketing initiatives.

Log on To Our Facebook Page to see more Pictures

Be sure to keep your eyes out on the streets of Boston for this snazzy red ride, breezing through the downtown streets from August 20^th – 23^rd 2009.

To Learn More About Ferrari 4 Charity,

Download Their Media Kit

Oh, right, and a new Transmyt website – we are developing a brand new home for the company and its endeavors.

Starting with a “business card” home page, the current transmyt.com, we ensure that in just a few seconds you know who we are, where we are located, what we do, and how to contact us. This small launch allows us to construct what is to come – a technologically advanced base for rich company and marketing information that prides itself on accessibility and readability.

As per usual, the fantastic A List Apart is one step ahead of the game in posting informative, fun, and easy-to-relate-to articles about “how two of the great ones handled the challenge of redesigning their own sites.”

Oh yes, they sum up enjoyable struggles quite well -

“90% of web design is redesign. The hardest redesigns are the ones you do for yourself.”

That being said, check back soon for more information on the upcoming Transmyt V3.0 launch!

Check it out at
http://www.spotlightcommunications.net

Leave a comment and let us know what you think.