Transmyt

Microsoft is the latest technology company to move into “The Cloud” by offering their extremely popular Office Suite (word, excel, etc.) online.  Cloud computing is basically accessing  infrastructure, data and/or software applications on remote servers that are run by a separate company.  In this way, cloud computing allows you to access your data and software from anywhere in the world.  There are three main types of cloud offerings, software as a service (SaaS), infrastructure as a service (IaaS) and platform as a service (PaaS).  Currently, ...

ICANN is officially known as the Internet Corporation for Assigned Names and Numbers.  Basically, they are in charge of regulating web names (nike.com, cnn.com, etc.)  Last week, they approved the expansion of Top Level Domains (TLDs).   TLDs are more commonly known as .com, .gov, .net, etc.  In all, there are 22 current TLDs.  The ICANN expansion allows the registration of “.anything”.   For instance, companies can now register their brand names such as .intel and .apple.  Also, anyone can register interests such as .running ...

For those not already aware, you may start seeing some of your well-“Liked” brands’ Facebook Pages differently than other users.   This isn’t a matter of perception per se, but rather a trait unique to the eye of the beholder:  Klout. Audi is among the first brands to do so, reports CMO.com: Visitors to Audi USA's Facebook page will be given the option of finding out their Klout score at the click of a button, similar to the manner in ...

I just finished my first week here at Transmyt as a summer marketing intern and I couldn’t be more excited.  Transmyt affords me the opportunity to be exposed to a broad range clientele, from restaurants to sporting goods, and has given me a good deal of responsibility.  The company is great; a casual atmosphere with people who are serious about what they do and who are experts in online marketing/web development. I am currently pursuing my MBA at Boston College with a focus on brand management ...