Transmyt

Shopping cart abandonment (or “revenue leaks”) occurs when a customer places an item in their shopping cart, but does not complete the purchase process.  Do you know what your shopping cart abandonment rate is? By understanding the abandonment rate, businesses can begin to understand how positive the checkout process actually is for their customers.  Forrester, a marketing research company, reports that the average shopping cart abandonment rate for online retailers is 51%.  More than half of customers that place an item in the shopping cart will ...

Tumblr is a great way to create a web presence, keep your audience up to date with new information, and direct new viewers to look at your company. You can create a new Tumblr account and begin posting your content within minutes. If you want to keep the public informed about your small business, but don’t have time for large blog posts, Tumblr solves this for you by allowing you to post all kinds of media easily. If you’re hesitant about where to start just ...

In sticking with last edition's chemistry theme, we’re opening this entry with an equation: Traffic ~ Competitiveness ~ Attaining difficult-to-attain rankings   Confused?  (Hot and bothered?)  As always, keep reading!  But first, check out this periodic table to ground yourself in some lexicon we’ll be using in this installment of 5 Things Your Brand Needs To Know About Everything: Term: Definition: Applicable Example: Search Engine An algorithm-based program on web servers that are used to search for webpages. Google, Yahoo!, Bing Keyphrase A word or phrase ...

Ok, so you have an agency handling your online marketing, an area of business which—admittedly—isn’t your expertise.  But how do you know you’ve hired the right agency?  One great litmus test (commence: science puns) is to grade your client services, account management, or whatever your agency calls the buffer between the client and the agency’s production team. In fact, if your agency uses “web developer” and “account executive” interchangeably—or worse, doesn’t fulfill that role at all—you as an increasingly more enlightened client should make an ...