Email Marketing
In house email programs work and companies plan to do more of it. According to a recent CIMA/Willam Blair & Company Survey, Email Marketing was rated the second most effective form of marketing, only behind search marketing.
Email Marketing uses email as a form of direct marketing to communicate a company’s message to a specific audience. It can be used to reach existing customers and clients to enhance a relationship, acquire new business through new contacts, or advertise new products and promotions. There are many advantages to utilizing email as a marketing tool; including cost efficiency, compared to direct mail or print newsletters, email is trackable, delivery time is short, it allows for a direct link to a company’s website, and is paper free and “green”. Email makes it very easy for recipients to respond to email marketing and provide feedback, and Transmyt can help you track the number of recipients who open your email and measure the amount of traffic to your website.
CIMA/William Blair & Company Survey
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