Tito Jackson for Boston

5 Things Your Brand Needs To Know About Everything: Relevance
August 31st, 2011 | Posted by Kristin Vallacher

There’s a sweet spot in online marketing that lies somewhere between “obnoxious” and “invisible/silent,” and that sweet spot is most commonly referred to as “relevance.”  In this context, being—and  staying—relevant means inserting yourself appropriately into the internet in a way that the right people (also known as “qualified leads”) will find, trust, and buy from ...