Use color psychology in your marketing to drive sales

As much art as science, marketing color psychology explores the meanings behind colors and how much they can drive conversions. Does this mean firms can make more money by simply tweaking their logo and website colors? Let’s find out … Color Perceptions ...

By |2022-02-05T22:44:55+00:00February 5th, 2022|Color|

The Importance of Color In Your Marketing

When marketing new products, creating campaigns and establishing a brand identity, it’s critically important that you consider the use of colors on your target audiences. Research shows that the proper use of color increases brand recognition by 80%. It also raises ...

By |2021-02-24T18:15:03+00:00November 22nd, 2019|Color|