For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth. But the market has evolved.
Having a digital strategy is no longer simply about appealing to the grad market. Your prospective clients are now spending more time online researching potential providers. Often, buyers have already formed a view about your firm before even reaching for the phone. The few professional services firms that are doing digital well, are reaping the rewards.
At Transmyt, we have first-hand experience of the challenges of standing out in a crowded business-to-business market – we’re in those trenches too. We’ve also earnt a solid reputation as a go-to agency for professional services firms, with a range of clients in the legal, financial and corporate advisory sectors.