Search Engine Optimisation (SEO)

SEO is one of several key practices in our Strategy offering, working alongside analytics, UX, content and development to create digital experiences that shine, grow your organic reach and help you connect with more customers.

SEO is the process of making your website and digital assets more findable in organic search, the most common way people discover brands, services and products.

But its benefits go beyond simply attracting eyeballs and driving traffic – and it all starts with search data.

Mining search data through deep keyword research has the potential to unlock powerful insights, such as customer pain points, page and content ideas, and opportunities for new products and services, among other benefits.

Key opportunities for involving SEO:

Discovery projects – At Transmyt, we respect the insights that search data can offer and use them early and often as part of our Discovery process, in tandem with stakeholder workshops, audits, competitor analysis and user interviews.

Website migrations – Migrations often include changes to code, content and URLs, which can pose a risk to organic search success. We follow a comprehensive process that includes benchmarking, technical SEO uplift and QA, content planning and optimisation, and redirect mapping to ensure no SEO equity is lost.

Content strategies – Rethinking your content? Our SEO specialists work alongside content strategists to help you make sense of why content is/isn’t working, uncover competitor gaps, and define what content you need and whether any internal SEO training is needed to lift your game.

Continuous improvement – Build in processes and activities to grow your organic search presence over time. Our managed services activities can include ongoing reporting, SEO, content, UX, training and technical consultancy to investigate, learn and improve over time.

Our SEO services

We deliver SEO services as part of a broader collective of digital strategy practices, working collaboratively to share findings, opportunities and strategic ideas that move the needle.

SEO audits

SEO audits help uncover your website’s current state of SEO set-up by comparing it to best practice implementation. This includes your technical set-up, keyword targeting and on-page optimisation, and what off-site SEO trust and authority signals you’re sending. Through an audit, we’ll unlock quick wins you can tackle now, as well as broader opportunities for consideration.

Search insights

We use keyword research both during our Discovery process as well as for ongoing content planning and strategic ideation. We’ll deep dive into how people search for your brand, products/services and industry vertical to find opportunities for pages and content, language nuances, demand for new products and services, and more.

Competitor assessments

When it comes to organic search results, the sites you compete against could be your direct competitors or search-specific competitors. Our SEO experts will review both and identify what’s working well for competitors and what it might take to surpass them.

SEO strategy

Our SEO consultants will consider all research and data inputs completed to date, including audits, keyword opportunities and competitor intel, to create a prioritised and actionable SEO program of work designed to help you achieve your brand and business goals.

Content optimisation

We make your content work harder by better aligning your SEO tags, headings and body copy, images, videos and app store listings with the language your customers use when searching.

Ongoing SEO management

SEO is a long game, and once your site is live, we offer ongoing optimisation services like monthly reporting, competitor monitoring, technical updates, content ideation and optimisation, off-site SEO support and training to help you stay on top of algorithm updates.

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital strategy

Websites

Branding & Creative

Email Marketing

Digital design

UX design

Hosting

Fractional CMO

Digital transformation

Content services

Web apps

Product development

SEO

Data and analytics

Platforms

Ongoing support and maintenance

Search Engine Optimisation (SEO)

SEO is the process of making your website and digital assets more findable in organic search, the most common way people discover brands, services and products.

Our SEO services

SEO audits

Search insights

Competitor assessments

SEO strategy

Content optimisation

Ongoing SEO management

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital strategy

Websites

Branding & Creative

Email Marketing

Digital design

UX design

Hosting

Fractional CMO

Digital transformation

Content services

Web apps

Product development

SEO

Data and analytics

Platforms

Ongoing support and maintenance

Search Engine Optimisation (SEO)

SEO is the process of making your website and digital assets more findable in organic search, the most common way people discover brands, services and products.

Our SEO services

SEO audits

Search insights

Competitor assessments

SEO strategy

Content optimisation

Ongoing SEO management

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.