Even today, this technique is ranked amongst some of the highly ranked marketing tools. However, for it to attain prime success, there is a need to combine efficiency and rate of investment.
There needs to be a thought process involved while developing the content, a right choice of images, and layout for the email so as to deliver the right response from the reader. Apart from the layout of the email, the CTA and the hook needs to be well aligned and attractive so as to compel the recipient to the desired action.
The title of the email is important because the reader will gauge whether to click onto the email or skip it. Hence the subject matter needs to be provocative such that the reader is enticed to oblige.