— DEFINITION

Email Marketing

Even today, this technique is ranked amongst some of the highly ranked marketing tools. However, for it to attain prime success, there is a need to combine efficiency and rate of investment.

There needs to be a thought process involved while developing the content, a right choice of images, and layout for the email so as to deliver the right response from the reader. Apart from the layout of the email, the CTA and the hook needs to be well aligned and attractive so as to compel the recipient to the desired action.

The title of the email is important because the reader will gauge whether to click onto the email or skip it. Hence the subject matter needs to be provocative such that the reader is enticed to oblige.

Here are 12 of the top Email marketing platforms available for businesses to use today!

Constant Contact

Constant Contact is an online marketing company established in 1995 that caters mainly to small businesses. Its platform enables business owners to launch and monitor email marketing efforts, build websites and online stores, and utilize social media, among other services.
Constant Contact is platform that anyone can use.

Mailchimp

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.

MailerLite

MailerLite is one of the more basic email marketing platforms on our list but that actually makes it perfect for email marketers who are looking for a straightforward email marketing platform that doesn’t include a bunch of extra features that they don’t need and won’t use. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages.
MailerLite also integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.

keap

Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps.

Sendinblue

Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation.
You can create professional-looking emails in no time, starting with an email template or building a new design from scratch.

Drip

Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.

Email Octopus

EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. They offer templates that you can customize in their drag and drop editor, or you can begin your emails from scratch. The app even includes a landing page builder with everything you need to generate leads and grow your email list.
You can also integrate many of your existing products, including Shopify, Gravity Forms, and WordPress.

ConvertKit

ConvertKit is a great fit for both eCommerce businesses and creators. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more.

Get Response

GetResponse is one of our favorite email marketing platforms and its widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns.

AWeber

AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations.

Send Pulse

SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. You can send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users’ contact information, create responsive templates, and set up automated flows.

omnisend

Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce and SMS. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.
It includes pre-built automations for cart abandonment, welcome series, transactional emails, and more.

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