The Discovery Phase creates the space to explore all options before jumping straight into ‘solution mode’.
The best outcomes are always achieved with a little groundwork to define the problem that needs to be solved. Where this problem is complex, the Discovery Phase explores all options and unearths potential solutions to be explored and tested.
The Discovery outputs are used as the foundation for the digital project to ensure it does not fail to reach its full potential. Having a clear plan of action reduces the chance of budget being spent in the wrong areas and creates a more structured and rewarding experience for all stakeholders.