Digital Discovery

The Discovery Phase creates the space to explore all options before jumping straight into ‘solution mode’.

The best outcomes are always achieved with a little groundwork to define the problem that needs to be solved. Where this problem is complex, the Discovery Phase explores all options and unearths potential solutions to be explored and tested.

The Discovery outputs are used as the foundation for the digital project to ensure it does not fail to reach its full potential. Having a clear plan of action reduces the chance of budget being spent in the wrong areas and creates a more structured and rewarding experience for all stakeholders.

How we do Discovery

We will apply a particular set of disciplines from the following to match the needs of each unique project.

Audits

Audits are a method by which we catalogue and document the current and desired states. This activity involves us engaging with everyone from your IT to marketing teams, which also serves to onboard and involve them in the project.

Research

We use our systematic and holistic approach – the 7 pillars framework – to create a research plan. We design a set of research activities to answer the specific project need and have experts to apply qualitative and quantitative research methodologies to understand behavioural and attitudinal motivators and end user requirements.

Workshops

Alongside 1:1 consultations, our trained facilitators design a series of workshops to engage stakeholders. This creates a forum for teams to share business insights, establish project scope, acknowledge constraints and define success.

User story development

Our combination of qualitative data gained through UX research, coupled with quantitative data insights, provides a 360 degree view of the challenge. Our data analytics team will advise on complex data integrations, A/B testing and personalisation and set up reporting dashboards for ongoing monitoring of ROI.

Prototyping and testing

The Discovery Phase aims to gain a detailed understanding of stakeholders and the end customer in order to design and build a solution that achieves business goals. Here’s where we start testing those hypotheses with a subset of the target audience using prototypes of the final solution.

Conceptualisation

Testing allows us to gain insights into how well user needs, wants and expectations are being met by a digital service or product. Conceptualisation is where we bring all the insights to life through interactive user interface mockups.