Gartner said the quiet part out loud when it predicted traditional search engine volume would drop 25 percent by 2026 as search marketing loses share to AI chatbots and virtual agents. You can debate the exact number, but you cannot debate the direction. Even Google’s own documentation now frames AI features in Search as experiences that can help users find your website, with guidance on how to approach inclusion.
So you now have a channel sitting above your funnel. It decides what to surface, what to cite, and what to recommend. If you treat that channel like a side quest, your competitors will take share while you celebrate rankings that no …
Accounts Receivable in an Era of Chaos: How Agencies Get Paid on Time
An unusual trend has crept into agency life: more small and midsize business clients seem to treat paying invoices as optional. Not “we had a bad month, can we do a ...
The 2026 Forecast and Outlook: Growth After the Click
2026 is not a year for polite forecasts. The mechanics of growth keep changing, and the margin for sloppy thinking keeps shrinking. AI is not just a tool people “use” anymore. ...
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My 2025 Year in Review: Leadership, Product, and the End of Easy Growth
You could feel it in the room this year. Not in a vague “the vibe shifted” way. In the practical, stressful ...
When Deadlines Become Optional, So Does Your Company
He looked across the conference room table at me and said, almost in a whisper, “I hate to be the bad ...
The Pivot Addiction: Why Your Team Never Gains Speed
There is a scene that repeats itself in a lot of young companies. It is Monday morning, the leadership team is ...
Eight Seconds To Win: Marketing In A Culture Of Rotting Attention
If a society loses the ability to sit with its own thoughts, has something rotten taken hold at the core, or ...
Stop Selling To “Everyone” And Start Selling To Someone Real
If you do not know who your product is for, it will not sell. The market is not cruel, it is ...
One Clean Journey From “Contact Sales” to First Meeting
Most B2B “lead problems” are not lead problems. They are “we never got them to a meeting” problems. The ad did its ...
Customer Trust Is the New Currency, Here’s How to Earn It
Your customers expect to be tricked (unfortunately). They have seen bait pricing. They have fought to cancel. They have waited on ...
Launch Plans Ship Products. GTM Wins Markets
Confusing a launch plan with a GTM strategy is one of the fastest ways to stall growth. A launch plan gets ...
Monday’s AWS Ripple: Logins, Payments, and Lost Revenue
On Monday, October 20, 2025, Amazon Web Services experienced a major incident centered in its US-EAST-1 region. The problem began in ...