INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Inside Info on the Latest LinkedIn Marketing Tools

July 19th, 2021|

People in the know have long been aware of the value of LinkedIn as a top marketing tool for generating high-quality leads. This is the perfect place for identifying and reaching out to B2B decision-makers that are seamlessly aligned with ideal customer profiles. And these profiles are ...

5 Simple Steps to Nail your Pitch Deck

July 12th, 2021|

Potential investors have seen and heard it all before – so how do ambitious start-ups grab their attention? Creating a stand-out pitch deck is as much about presentation as content, and even the most amazing unicorns need careful grooming. Here’s a rough explanation of why ...

What’s the Best eCommerce Platform for my business?

July 6th, 2021|

There’s such a vast variety of ecommerce platforms that businesses are flush with choice. The downside of all this diversity is that it can be hard to make the right choice, when signing up for a service. For certain types of goods, Shopify might be a great ...

ENGAGEMENT: Customer Feedback Dos, Don’ts and a Maybe

June 14th, 2021|

There’s no doubt that customer satisfaction and retention are major assets for any business. Regardless of size, steady streams of feedback from happy (and not-so-happy consumers) keep companies performing at their best. In fact, feedback – which includes queries and complaints, as well as positive and negative ...

Don’t Neglect Email Marketing In Your Overall Marketing Strategy

June 1st, 2021|

A golden oldie, but still one of the most effective components of your digital strategy, email campaigns still outperform many more modern channels. With expert leverage, an effective email marketing strategy is a great tool for selling products and services. Unlike social media followers, email marketing lists ...

  • CRO STrategies

Great CRO Strategies for your SaaS Business

May 23rd, 2021|

A key factor for business growth, retaining customers while attracting new buyers is no easy task. This is why conversion rate optimization and CRO strategies are vital tools for streamlining conversion processes. Particularly for software as a service (SaaS) businesses, it’s important that every step – from ...

Boosting B2B sales through Strategic Account-Based Marketing

May 11th, 2021|

Turning traditional marketing techniques upside down, Account-Based Marketing (ABM) targets specific companies at the very start of the sales process. This contrasts with the traditional scattershot approach used for decades by traditional advertising: reach out to thousands of readers in the hopes that some are potential (if ...

Thank-you pages open up extra conversion opportunities

April 23rd, 2021|

Closing a sale is far more than just the final stage in a transaction. Smart businesses view it as a vital step in the "and-then-what approach" to marketing, the start of a long-lasting relationship of mutual trust and respect. That’s why thank-you pages are not ...

Marketing is like sex, everyone thinks they’re good at it!

April 6th, 2021|

Why do so many people think they know more than pro marketers? Everybody understands marketing, right? A few fun posts, some eye-catching pics, a couple of celebrity endorsements and the jobs done, right? Shhh  –   there’s a digital marketing secret nobody talks about  Well ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Inside Info on the Latest LinkedIn Marketing Tools

July 19th, 2021|

People in the know have long been aware of the value of LinkedIn as a top marketing tool for generating high-quality leads. This is the perfect place for identifying and reaching out to B2B decision-makers that are seamlessly aligned with ideal customer profiles. And these profiles are ...

5 Simple Steps to Nail your Pitch Deck

July 12th, 2021|

Potential investors have seen and heard it all before – so how do ambitious start-ups grab their attention? Creating a stand-out pitch deck is as much about presentation as content, and even the most amazing unicorns need careful grooming. Here’s a rough explanation of why ...

What’s the Best eCommerce Platform for my business?

July 6th, 2021|

There’s such a vast variety of ecommerce platforms that businesses are flush with choice. The downside of all this diversity is that it can be hard to make the right choice, when signing up for a service. For certain types of goods, Shopify might be a great ...

ENGAGEMENT: Customer Feedback Dos, Don’ts and a Maybe

June 14th, 2021|

There’s no doubt that customer satisfaction and retention are major assets for any business. Regardless of size, steady streams of feedback from happy (and not-so-happy consumers) keep companies performing at their best. In fact, feedback – which includes queries and complaints, as well as positive and negative ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

KEEP READING
— KEEP READING

More articles and valuable reads from our team of digital experts.

 

  • CRO STrategies

Great CRO Strategies for your SaaS Business

May 23rd, 2021|

A key factor for business growth, retaining customers while attracting new buyers is no easy task. This is why conversion rate optimization and CRO strategies are vital tools for streamlining conversion processes. ...

Your Next Digital Addiction: Clubhouse

February 28th, 2021|

Popularity and exclusivity might seem like a contradiction in terms, but not for Clubhouse, the red-hot audio-only networking app that took off like a rocket since its April 2020 launch. ...

 

Is email marketing dead?

December 9th, 2020|

If you’re doing business in the developed world, your customers are using email without a doubt. You should be as well. No matter how small your business is, you have the power ...