INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Crafting the Best-Ever Email Subject Lines

March 20th, 2023|

Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a lot of chaff that recipients must sift through each day, let alone actually open. So what are the magic words that persuade overwhelmed addressees to ...

Is ChatGPT Here to Stay?

March 13th, 2023|

In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which morphs uploaded photos into works of art. Another AI contender is DALL-E-2, which turns words ...

What Traits Identify Digital Leaders?

March 6th, 2023|

Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and materials. Both visionary and strategic, they see how technology can drive growth and innovation. ...

How Early Search Intent Can Boost Your SEO

February 27th, 2023|

Is your business flailing for footholds in rapidly changing markets? Here’s a cost-effective solution! Early intent insights offer priceless glimpses into what consumers really want, reflected in increasingly complex search parameters. Over the years, searches have become much more complex and nuanced. ...

Data Control is Top Priority for Businesses

February 20th, 2023|

Should I risk filiing in that form for a benefit? Or should I keep my personal data safe? Faced by millions of Internet users every day, this dilemma can be a headache for ambitious marketers. Luckily enough, there are workarounds that keep ...

How Do I Get Customers to Leave Great Reviews?

February 6th, 2023|

Persuading customers to leave reviews is an important part of any marketing strategy. While building trust with potential buyers, reviews also provide priceless feedback on how to improve the business as a whole. But  asking for reviews can be a tricky task, ...

Is Digital Marketing Moving into a New Era?

January 30th, 2023|

No longer an abstract concept in an IT lab, Artificial Intelligence is already underpinning AI-based online advertising. Almost unnoticed, AI slipped into our lives through amenities  we use every day (Hey Alexa, where can I…), never considering the longer-term consequences. From helpful ...

Do Saas Startups Need Guerilla Marketing?

January 23rd, 2023|

Guerilla marketing is becoming a popular way for startups selling software as a service (Saas) to get their messages out to the world. This more subtle approach is often preferred by small software developers, absorbing minor investments but with major paybacks. It ...

How Anchor Links Can Improve Your Landing Page

January 4th, 2023|

They’re simple, they’re tiny, and they take visitors straight to the text that interests them. Often neglected by page designers, anchor links are incredibly cool tools that let readers jump around easily in long webpages. They’re particularly useful for post-click landing pages, ...

Digital Marketing in 2023: Informed Guesses And Glimpses

January 2nd, 2023|

Sharper, shorter, and more inclusive. That’s the marketing guideline for 2023, as companies and consumers continue to scramble for firmer footings in an unfamiliar world. Still aftershocked by the pandemic, roiled by geopolitical tensions, and undermined by economic uncertainty, 2023 demands a tight focus ...

10 Baby Steps for Website Optimization

December 29th, 2022|

Initial interactions between your wares and your prospective customers are often brief and impersonal: a casual mention, a glimpse of use, or an onscreen ad. And – unless your business is already a household word – it’s only when logging into your website ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Crafting the Best-Ever Email Subject Lines

March 20th, 2023|

Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a lot of chaff that recipients must sift through each day, let alone actually open. So what are the magic words that persuade overwhelmed addressees to ...

Is ChatGPT Here to Stay?

March 13th, 2023|

In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which morphs uploaded photos into works of art. Another AI contender is DALL-E-2, which turns words ...

What Traits Identify Digital Leaders?

March 6th, 2023|

Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and materials. Both visionary and strategic, they see how technology can drive growth and innovation. ...

How Early Search Intent Can Boost Your SEO

February 27th, 2023|

Is your business flailing for footholds in rapidly changing markets? Here’s a cost-effective solution! Early intent insights offer priceless glimpses into what consumers really want, reflected in increasingly complex search parameters. Over the years, searches have become much more complex and nuanced. ...

Data Control is Top Priority for Businesses

February 20th, 2023|

Should I risk filiing in that form for a benefit? Or should I keep my personal data safe? Faced by millions of Internet users every day, this dilemma can be a headache for ambitious marketers. Luckily enough, there are workarounds that keep ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

— KEEP READING

More articles and valuable reads from our team of digital experts.

 

Making Money with a Mission

December 29th, 2022|

It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is ...

Boost Engagement with Interactive Content

December 28th, 2022|

Entertaining, informative, educational? Yes, interactive content ticks all these boxes for marketers seeking stronger engagement. And today – thanks to low-cost do-it-yourself tools – it’s never been easier ...

Marketing Leverage Drives Innovation

December 28th, 2022|

Twinned paths to prosperity, growth and innovation are vital for any business. New technologies and constant shifts in fashion fuel steady streams of new goods and services, forming ...

Why Proactive Marketers Will Thrive in 2023

December 27th, 2022|

As 2022 draws to a close, many communities and companies are still battling what might be called long (corporate) Covid: closed-for-ever businesses, stubborn unemployment, and lackluster financial performances. ...

Retrospective: Marketing Trends that defined 2022

December 27th, 2022|

Conversations, Convenience, Customization, and Creativity. These four words define the paths followed by the digital marketing universe in 2022.Despite economic headwinds, marketers responded enthusiastically to the task of clearing ...

World Cup Marketing Stats You Need To Know Now

December 21st, 2022|

It’s no secret that spectator sports are big business.  With some of the world’s largest audiences, they often reflect national and regional influences and preferences. The world’s favorite spectator sports include: Rugby ...

Fonts Boost Brand Recognition

October 11th, 2022|

You only get one chance to make a first impression – and that applies to brands as much as people. For products, packaging, ads, and landing pages are the digital equivalents of ...

Powerful New B2B Email Marketing Techniques

October 4th, 2022|

It’s a digital dinosaur in today’s rapidly metaversing 5G world. Nevertheless, email is still the most effective B2B marketing channel, followed closely by content marketing and social media. But the competition for ...

 

Insider Guide to Lean Marketing

September 6th, 2022|

As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This is where lean marketing steps into the breach, reaching out ...

Why You Should Always Cross-Post on Social Media

July 26th, 2022|

Responding to increasingly louder and more diverse consumer demands, specialized social media channels are launched constantly. Pro marketers must respond just as quickly to these new opportunities by maintaining a consistent brand ...