INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Will Apple Kill Email Marketing Metrics?

October 4th, 2021|

If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, thanks to Apple.  Scheduled for introduction with their Fall 2021 software updates, a massive ground shift is about to shake up the email marketing world. ...

Bumping up Business through Website Conversion Strategies

September 27th, 2021|

Conversions come in all shapes and sizes, from micro (following you on social media) to macro (making a sale). Intermediate steps include signing up for a newsletter or booking a demo – and all of them are valuable parts of your website conversion strategies. A well-designed website ...

Bricks-and-Clicks: A New Retail Battlefield?

September 20th, 2021|

For decades, the online retail sector has been driven by books and music, personal electronics, and home appliances, together with footwear, clothing, and sports gear. However, digital marketers and their clients are still trying to decide whether decisions to buy are made initially at physical outlets, or ...

TikTok Pilots In-App Shopping Feature

September 15th, 2021|

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify merchants in the US, the ...

Pot Goes Pioneer: Weed Marketing Breaks Fresh Ground

September 9th, 2021|

It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long shadow. Some companies are surviving ...

Boosting Revenues Through Cutting Back On Cart Abandonment

September 3rd, 2021|

For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may be losing a massive 75% (or more!) of their potential sales to abandoned carts. Weekends are even worse: on Fridays, Saturdays, and Sundays, cart abandonment ...

New Client Alert: Tyed With Love ❤️

September 3rd, 2021|

Today we're pleased to announce the signing of a new ecommerce client, Tyed With Love. This amazing Boston brand has been at the forefront of bringing all of your tye dye desires to life and filling your world with amazing colors and patterns. Stay tuned as we ...

Millennials, Marketing and Social Media

August 26th, 2021|

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: Quality: 22% of millennials ...

Lead Generation: Effective Strategies and Tools

August 23rd, 2021|

Crucial to the success of your business, leads are valuable assets: potential customers who must be ushered gently through the sales funnel. But generating leads can be tricky, as it’s not always easy to build up interest in your products or services. Once a lead ...

Get some great marketing strategies from… Your customers!

August 16th, 2021|

Keeping customers happy is a crucial step for any business. Better still, happy customers – both B2B and B2C – are a powerful marketing tool. Here are innovative insights into converting prospects into sales, with a little help from your current customers. In fact, a ...

Google Shopping and Other Sales-Boosting Channels

August 9th, 2021|

One of the biggest and most pervasive things we work on with our ecommerce clients is their constant desires to boost revenue and sell more goods. But it's not simply about driving more traffic directly to their store, which we do well. It's also about expanding the ...

4+4 Compelling Reasons Why Live Chat is a B2B and B2C Must

August 2nd, 2021|

In today’s fast-paced world, responding instantly to queries is vital. And live chats are the best way to keep pace with these surging demands. In parallel, better customer experiences and higher agent productivity quickly fatten up that all-important bottom line. Meanwhile, a steadily expanding database paves the ...

Inside Info on the Latest LinkedIn Marketing Tools

July 19th, 2021|

People in the know have long been aware of the value of LinkedIn as a top marketing tool for generating high-quality leads. This is the perfect place for identifying and reaching out to B2B decision-makers that are seamlessly aligned with ideal customer profiles. And these profiles are ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Will Apple Kill Email Marketing Metrics?

October 4th, 2021|

If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, thanks to Apple.  Scheduled for introduction with their Fall 2021 software updates, a massive ground shift is about to shake up the email marketing world. ...

Bumping up Business through Website Conversion Strategies

September 27th, 2021|

Conversions come in all shapes and sizes, from micro (following you on social media) to macro (making a sale). Intermediate steps include signing up for a newsletter or booking a demo – and all of them are valuable parts of your website conversion strategies. A well-designed website ...

Bricks-and-Clicks: A New Retail Battlefield?

September 20th, 2021|

For decades, the online retail sector has been driven by books and music, personal electronics, and home appliances, together with footwear, clothing, and sports gear. However, digital marketers and their clients are still trying to decide whether decisions to buy are made initially at physical outlets, or ...

TikTok Pilots In-App Shopping Feature

September 15th, 2021|

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify merchants in the US, the ...

Pot Goes Pioneer: Weed Marketing Breaks Fresh Ground

September 9th, 2021|

It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long shadow. Some companies are surviving ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

KEEP READING
— KEEP READING

More articles and valuable reads from our team of digital experts.

 

Millennials, Marketing and Social Media

August 26th, 2021|

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these ...

5 Simple Steps to Nail your Pitch Deck

July 12th, 2021|

Potential investors have seen and heard it all before – so how do ambitious start-ups grab their attention? Creating a stand-out pitch deck is as much about presentation as content, and even ...

  • CRO STrategies

Great CRO Strategies for your SaaS Business

May 23rd, 2021|

A key factor for business growth, retaining customers while attracting new buyers is no easy task. This is why conversion rate optimization and CRO strategies are vital tools for streamlining conversion processes. ...

 

Your Next Digital Addiction: Clubhouse

February 28th, 2021|

Popularity and exclusivity might seem like a contradiction in terms, but not for Clubhouse, the red-hot audio-only networking app that took off like a rocket since its April 2020 launch. ...