The company that built the most famous AI assistant on earth announced ads in January. OpenAI said it would start showing ads in ChatGPT to free users and its new $8 tier. By the end of August, it said its ad business had passed a $1 billion annual run rate, running in more than 40 countries. This week, Google said it is taking ads inside AI Overviews and AI Mode to markets around the world, and that sponsored listings in AI Mode …
Most Designers Were Already Replaceable. AI Sent the Bill.
Most graphic designers were already replaceable. AI just sent them the bill. That sounds cruel, so let me prove it. For a decade, a large share of commercial design was template ...
Nobody Wants AI. They Want the Outcome.
Most companies buying AI this year are buying a noun. What they need is a verb. Gartner expects the world to spend $2.7 trillion on AI in 2026, up almost 50% ...
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Stop Treating AI Doom as News. It Is a Roadshow.
AI doom is the best IPO roadshow Wall Street never had to pay for. You have watched it all month, and ...
Outrage Marketing: Your Anger Is Part of the Media Plan
Try changing a logo in a large company. You may need three meetings, six emails, and a person called Steve who ...
LinkedIn Built the Slop Machine. Now It Hands Out Smoke Detectors.
Did you hear the one about the arsonist handing out smoke detectors? As we all know by now since it’s been ...
Collaboration Is Not Work. It Just Feels Like It.
Every line in your budget has survived an argument. The $300 seat license got questioned in a comment thread. The $40,000 ...
Stop Forwarding Every Problem to Marketing
Two research firms measured marketing leadership this year and published findings that cannot both be good news. In January, Spencer Stuart ...
Name One Thing You Deleted Because of AI
Every technology that ever paid for itself removed something. The spreadsheet removed the ledger and the clerk who reconciled it by ...
You Sound Just Like the Company You Are Trying to Beat
Stock photography has a specific look. Two people in a bright office, mid laugh, pointing at a laptop nobody is using. ...
You Are Not Data Driven. You Are Data Justified.
Answer this before you read another sentence. Name the last time data made your company do the opposite of what leadership ...
A crown made of paper only holds its shape indoors.
Play Bigger gave the business world a phrase it could not resist. Category King. Their research team tracked 35 companies and ...