INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Marketers Can Measure Everything – But Should They?

May 24th, 2022|

Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers often come from the financial side of the business. But they couldn’t be more out of touch with today’s digital world. In fact, everything is ...

How B2B Content Marketing Can Ease Your Business Problems

May 9th, 2022|

As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their main allies in this painful process is B2B content marketing. Many concepts that were once the unquestioned pillars of commerce are crumbling: just-in-time supply chains ...

Whats, Whys, and Hows of Ethical Marketing

May 9th, 2022|

Aligning your marketing strategy with ethical concepts is one of the best ways to burnish your brand. That’s because ethics is becoming increasingly important across a broad range of age brackets and market segments. Is Ethical Marketing Really Necessary? Consumers want to spend their money on goods ...

How to Improve Your Brand Reputation

April 25th, 2022|

With so much attention focused on social media, websites can easily be neglected. Although brand-promoting content is important, it’s important to remember that its website is the beating heart of any business with a digital presence. This means that website updates and upgrades should be top priority, ...

14 SEO Hot Tips for 2022

April 25th, 2022|

As the world moves into a new era, one thing remains unchanged: Google still dominates the search engine sector. Nobody ever says “Let me Yandex that” … This means it’s important to stay on the right side of Google’s mysterious algorithms. Here are some practical tips on ...

Account-Based Marketing: Another Overview

April 25th, 2022|

 “Don’t count the people you reach; reach the people that count.” This is the core principle of account-based marketing – and it was coined more than fifty years ago by the Father of Advertising, David Ogilvy. Never a fan of the scattershot approach, Ogilvy was well aware ...

Should You Go for Agile Marketing or Stick with Tradition?

April 25th, 2022|

Agile marketing is undoubtedly the future. Focused on creating content that attracts target audiences, it helps convert browsers into buyers. As an added benefit, it keeps you right in step with industry trends, so you stay ahead of the competition. Time-consuming, expensive, and ineffective. traditional marketing is ...

Social Media Strategy in 2022: What, How, and Who?

April 25th, 2022|

So… has your business ever drawn up an effective social media strategy? It seems like a no-brainer, but a surprising number of companies have simply been leaping blindly onto the social media marketing bandwagon. Their C-suites are well aware that a strong online presence is a must, ...

Six Steps for Hooking Your Audience Through Stories

April 25th, 2022|

Looking for a new marketing tool? A powerful but under-used outreach technique, storytelling is a great way to grow and diversify your business. Since the dawn of time, stories have stirred up emotions, reflected in cave paintings that portray hunts. Today, storytelling lets you build up close connections with target ...

Educating your clueless CEO about marketing

April 3rd, 2022|

Focused on products, profits, and percentage points, this CEO is pragmatic, practical, and suspicious of the marketing department. Does that sound like your boss? If so, you aren’t alone: surveys show that an incredible 80% of CEOs don’t trust CMOs. In contrast, 91% of them do trust ...

9 Easy Ways to Boost Social Media Engagement!

March 7th, 2022|

Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying close attention to every detail is a really smart investment. Here is a checklist of nine core elements that pump up traction for posts in ...

Does My Startup Need a Marketing Cofounder?

February 20th, 2022|

The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – startup founders are blessed with many natural talents. However, they tend (quite logically) to be ...

What Do Boards Want From Marketing?

February 14th, 2022|

That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the entire marketing industry has been redefined in just a few years. Struggling to catch up, ...

Use color psychology in your marketing to drive sales

February 5th, 2022|

As much art as science, marketing color psychology explores the meanings behind colors and how much they can drive conversions. Does this mean firms can make more money by simply tweaking their logo and website colors? Let’s find out … Color Perceptions Vary by Market  In a ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Marketers Can Measure Everything – But Should They?

May 24th, 2022|

Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers often come from the financial side of the business. But they couldn’t be more out of touch with today’s digital world. In fact, everything is ...

How B2B Content Marketing Can Ease Your Business Problems

May 9th, 2022|

As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their main allies in this painful process is B2B content marketing. Many concepts that were once the unquestioned pillars of commerce are crumbling: just-in-time supply chains ...

Whats, Whys, and Hows of Ethical Marketing

May 9th, 2022|

Aligning your marketing strategy with ethical concepts is one of the best ways to burnish your brand. That’s because ethics is becoming increasingly important across a broad range of age brackets and market segments. Is Ethical Marketing Really Necessary? Consumers want to spend their money on goods ...

How to Improve Your Brand Reputation

April 25th, 2022|

With so much attention focused on social media, websites can easily be neglected. Although brand-promoting content is important, it’s important to remember that its website is the beating heart of any business with a digital presence. This means that website updates and upgrades should be top priority, ...

14 SEO Hot Tips for 2022

April 25th, 2022|

As the world moves into a new era, one thing remains unchanged: Google still dominates the search engine sector. Nobody ever says “Let me Yandex that” … This means it’s important to stay on the right side of Google’s mysterious algorithms. Here are some practical tips on ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

KEEP READING
— KEEP READING

More articles and valuable reads from our team of digital experts.

 

Does My Startup Need a Marketing Cofounder?

February 20th, 2022|

The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – ...

What Do Boards Want From Marketing?

February 14th, 2022|

That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the ...

How to Upgrade Media Coverage

January 19th, 2022|

When it comes to editorial coverage, journalists are a brand’s best friends. Always on the hunt for new angles and interesting stories, they are eager for newsworthy pitches that stand out from ...

Invest in Long-Form Content for Better SEO

January 13th, 2022|

Often neglected in the insta-metrics world of digital marketing sizzle and fizzle, long-form content is designed for the long haul. Lacking the flashy appeal that grabs audience attention in social media posts ...

2021: A Digital Marketing Year In Review

December 13th, 2021|

After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top ...

MarTech Trends for 2022

November 8th, 2021|

Marketing technology – aka MarTech – has come a long way from the random email shots that clogged the world’s inboxes and drove users crazy during the 1990s. Today, digital marketing tools ...

 

Marketing Objectives and How to Set Them

October 26th, 2021|

Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they can see where they are going, and how well they ...

Will Apple Kill Email Marketing Metrics?

October 4th, 2021|

If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, thanks to Apple.  Scheduled for introduction with their Fall 2021 ...

TikTok Pilots In-App Shopping Feature

September 15th, 2021|

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, ...

Millennials, Marketing and Social Media

August 26th, 2021|

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these ...