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The MVP—Minimum Viable Product—has become gospel in startup circles. Build fast, test fast, fail fast. But in today’s crowded market, viability ...
The startup myth goes like this: work 20-hour days, pivot constantly, chase the high of the new. That’s what makes a ...
Most founders build their first leadership teams for speed, comfort, and alignment. Understandably, you’re strapped for time and need people who ...
Many small business growth strategies include the dangerous assumption that success comes from acquiring more customers. However, customer acquisition without customer ...
Effective marketing requires strategic campaign sequencing to guide prospects methodically through each stage of their buying journey. Random, disconnected marketing tactics ...
Every entrepreneur knows the adrenaline rush of a new idea. The promise of opportunity is exciting, it feels innovative, creative, and ...