The current pandemic has dramatically changed how businesses are operating this year. More services and products have moved online and in-person marketing methods have become a thing of the past. In this post, we will try to wrap our heads ...
Customer journey mapping is hot stuff these days, and for good reason: A great customer journey translates itself into sales that don’t require selling. Sales without selling? Yes, we’re talking customer loyalty. Nail this, and you’ve found yourself a hen ...
Everybody deserves equal opportunities and rights in order to live a life of dignity and value. However, people with disabilities have often been discriminated against either covertly or explicitly. The Americans with Disabilities Act (ADA) was passed in 1990 to prevent this ...
2020 has certainly been a wild year. And while the Covid-19 pandemic has dominated our lives, there were plenty of other events that captured our attention and became points of conversations and searches. Roshaan Khan, a data analyst, perfectly captured the ...
I've had the distinct pleasure of working with some incredible companies around the world, ranging from fledgling startups all the way up to multinational bluechip corporations. I've served those companies as head of my agency, a hired consultant and even as an ...
Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary ...
So what is "Customer Profiling" anyway? Customer profiling may sound like a mug shot lineup of your customers, but their purpose is far more innocent. A customer profile is a group of information that represents typical customers. Profiles are sometimes called “personas.” ...
These days it feels like everyone is struggling to keep their website traffic up or grow it for that matter. If you're running an online business that is definitely one of the challenges that keeps you up at night, right? Here's a ...
While it's true that analytics and business intelligence tools help marketers and business owners dig into the true numbers of marketing and optimization efforts, there's another component to understanding your brand's growth and popularity, especially as an early stage startup that may ...
If you’re doing business in the developed world, your customers are using email without a doubt. You should be as well. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, ...
