About Jeremy Mays

Is the Founder and CEO of Transmyt Marketing. He's an accomplished, award winning marketer, responsible for guiding companies though the complex challenges of navigating and succeeding in today's digital economy. To get in touch, you can email him at [email protected]

Account-Based Marketing: Another Overview

 “Don’t count the people you reach; reach the people that count.” This is the core principle of account-based marketing – and it was coined more than fifty years ago by the Father of Advertising, David Ogilvy. Never a fan of the scattershot ...

By |2022-04-25T22:28:52+00:00April 25th, 2022|Uncategorized|

Educating your clueless CEO about marketing

Focused on products, profits, and percentage points, this CEO is pragmatic, practical, and suspicious of the marketing department. Does that sound like your boss? If so, you aren’t alone: surveys show that an incredible 80% of CEOs don’t trust CMOs. In contrast, ...

By |2022-04-25T17:34:52+00:00April 3rd, 2022|Startups, Strategy|

Does My Startup Need a Marketing Cofounder?

The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – startup founders are blessed with many natural talents. However, they ...

By |2022-02-20T21:32:28+00:00February 20th, 2022|Startups|

What Do Boards Want From Marketing?

That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the entire marketing industry has been redefined in just a few ...

By |2022-02-14T14:43:52+00:00February 14th, 2022|Startups|

Use color psychology in your marketing to drive sales

As much art as science, marketing color psychology explores the meanings behind colors and how much they can drive conversions. Does this mean firms can make more money by simply tweaking their logo and website colors? Let’s find out … Color Perceptions ...

By |2022-02-05T22:44:55+00:00February 5th, 2022|Color|