About Jeremy Mays

Is the Founder and CEO of Transmyt Marketing. He's an accomplished, award winning marketer, responsible for guiding companies though the complex challenges of navigating and succeeding in today's digital economy. To get in touch, you can email him at [email protected]

Marketing Objectives and How to Set Them

Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they can see where they are going, and how well they are progressing, teams are more motivated to battle through tough ...

By |2021-10-26T21:33:47+00:00October 26th, 2021|Strategy, Success|

Will Apple Kill Email Marketing Metrics?

If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, thanks to Apple.  Scheduled for introduction with their Fall 2021 software updates, a massive ground shift is about to shake ...

By |2021-10-05T12:09:02+00:00October 4th, 2021|Email Marketing|

TikTok Pilots In-App Shopping Feature

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify ...

By |2021-09-16T13:14:45+00:00September 15th, 2021|eCommerce|

Millennials, Marketing and Social Media

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: ...

By |2021-08-26T20:37:50+00:00August 26th, 2021|Strategy|