Is Digital Marketing Moving into a New Era?

No longer an abstract concept in an IT lab, Artificial Intelligence is already underpinning AI-based online advertising. Almost unnoticed, AI slipped into our lives through amenities  we use every day (Hey Alexa, where can I…), never considering the ...

By |2023-01-30T16:36:15+00:00January 30th, 2023|Branding|

Do Saas Startups Need Guerilla Marketing?

Guerilla marketing is becoming a popular way for startups selling software as a service (Saas) to get their messages out to the world. This more subtle approach is often preferred by small software developers, absorbing minor investments but ...

By |2023-01-24T13:17:57+00:00January 23rd, 2023|Branding|

How Anchor Links Can Improve Your Landing Page

They’re simple, they’re tiny, and they take visitors straight to the text that interests them. Often neglected by page designers, anchor links are incredibly cool tools that let readers jump around easily in long webpages. They’re particularly ...

By |2023-01-04T22:40:46+00:00January 4th, 2023|Branding|

10 Baby Steps for Website Optimization

Initial interactions between your wares and your prospective customers are often brief and impersonal: a casual mention, a glimpse of use, or an onscreen ad. And – unless your business is already a household word – it’s only ...

By |2022-12-29T20:54:25+00:00December 29th, 2022|Branding|

Making Money with a Mission

It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is still inspiring dreams and plans for sweeping social changes. ...

By |2022-12-29T20:15:34+00:00December 29th, 2022|Branding|

Boost Engagement with Interactive Content

Entertaining, informative, educational? Yes, interactive content ticks all these boxes for marketers seeking stronger engagement. And today – thanks to low-cost do-it-yourself tools – it’s never been easier to generate gripping interactive content. However, user-friendly tools can ...

By |2022-12-28T22:06:54+00:00December 28th, 2022|Branding|

Marketing Leverage Drives Innovation

Twinned paths to prosperity, growth and innovation are vital for any business. New technologies and constant shifts in fashion fuel steady streams of new goods and services, forming unexpected – but often profitable – market segments. Innovation ...

By |2022-12-28T17:41:51+00:00December 28th, 2022|Branding|