Possibly the most intangible aspect of the business world, a high-recognition brand can be the most valuable asset on a company’s balance sheet. Ask some of the world’s best-known brands, whose 2021 worth is measured in billions of dollars: over ...
Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary ...
How do you build your personal brand? An old mentor used to tell me "People buy from people they like, unless you have the cure for cancer." In the present global economy where anyone can figure out how to sell anything, or ...
