Strategy Archives - Transmyt Marketing

Important Tips For Boosting Holiday Sales

The holidays are here! And that means that sales will be soaring as 2021 draws to a close. So here are a few hot tips on how to keep up with digital marketing trends in an (almost) post-pandemic world. From early-bird Black ...

By Jeremy Mays|2021-11-22T20:43:25+00:00November 22nd, 2021|eCommerce, Strategy|

MarTech Trends for 2022

Marketing technology – aka MarTech – has come a long way from the random email shots that clogged the world’s inboxes and drove users crazy during the 1990s. Today, digital marketing tools pinpoint their targets with amazing accuracy, in terms of topics ...

By Jeremy Mays|2021-11-08T21:12:21+00:00November 8th, 2021|Martech, Strategy|

Marketing Objectives and How to Set Them

Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they can see where they are going, and how well they are progressing, teams are more motivated to battle through tough ...

By Jeremy Mays|2021-10-26T21:33:47+00:00October 26th, 2021|Strategy, Success|

The Death of The Cookie: Reaching Customers In The Age of Privacy.

All over the world, consumers are demanding better protection from their governments, with regulators introducing new consumer privacy and data protection laws. This means that businesses are having to restructure their approaches to customer data. Global Demands for Privacy Since ...

By Jeremy Mays|2021-10-18T18:59:48+00:00October 18th, 2021|Privacy, Strategy|

Diversify for Survival: Facebook Outage Shakes Up Small Businesses

Trapped in digital amber for eight hours, users all over the world were shocked when the Facebook app family went off the air on October 4. In a shocking demonstration of its power over the online economy, millions of transactions were suddenly ...

By Jeremy Mays|2021-10-12T14:54:13+00:00October 12th, 2021|Digital Marketing, Social Media Marketing, Strategy|

Pot Goes Pioneer: Weed Marketing Breaks Fresh Ground

It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long ...

By Jeremy Mays|2021-09-09T19:46:36+00:00September 9th, 2021|Cannabis, Strategy|

Millennials, Marketing and Social Media

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: ...

By Jeremy Mays|2021-08-26T20:37:50+00:00August 26th, 2021|Strategy|

Get some great marketing strategies from… Your customers!

Keeping customers happy is a crucial step for any business. Better still, happy customers – both B2B and B2C – are a powerful marketing tool. Here are innovative insights into converting prospects into sales, with a little help from your ...

By Jeremy Mays|2021-08-16T15:37:39+00:00August 16th, 2021|Feedback, Strategy|

4+4 Compelling Reasons Why Live Chat is a B2B and B2C Must

In today’s fast-paced world, responding instantly to queries is vital. And live chats are the best way to keep pace with these surging demands. In parallel, better customer experiences and higher agent productivity quickly fatten up that all-important bottom line. Meanwhile, a ...

By Jeremy Mays|2021-08-02T19:21:08+00:00August 2nd, 2021|Conversion Rates, Strategy|

Seven Signs It’s Time to Hire A Digital Marketing Agency.

So you want to pump up your sales? Boost your bottom line? Burnish your brand? In today’s online markets, the only way to do this is through a solid digital marketing strategy. But that’s only the first step. Knowing exactly how to ...

By Jeremy Mays|2021-07-26T19:45:14+00:00July 26th, 2021|Digital Marketing, Strategy|

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.