MarTech Trends for 2022

Marketing technology – aka MarTech – has come a long way from the random email shots that clogged the world’s inboxes and drove users crazy during the 1990s. Today, digital marketing tools pinpoint their targets with amazing accuracy, in terms of topics ...

By |2021-11-08T21:12:21+00:00November 8th, 2021|Martech, Strategy|

Marketing Objectives and How to Set Them

Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they can see where they are going, and how well they are progressing, teams are more motivated to battle through tough ...

By |2021-10-26T21:33:47+00:00October 26th, 2021|Strategy, Success|

Millennials, Marketing and Social Media

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: ...

By |2021-08-26T20:37:50+00:00August 26th, 2021|Strategy|