It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long ...
Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: ...
Keeping customers happy is a crucial step for any business. Better still, happy customers – both B2B and B2C – are a powerful marketing tool. Here are innovative insights into converting prospects into sales, with a little help from your ...
In today’s fast-paced world, responding instantly to queries is vital. And live chats are the best way to keep pace with these surging demands. In parallel, better customer experiences and higher agent productivity quickly fatten up that all-important bottom line. Meanwhile, a ...
So you want to pump up your sales? Boost your bottom line? Burnish your brand? In today’s online markets, the only way to do this is through a solid digital marketing strategy. But that’s only the first step. Knowing exactly how to ...
A roadmap for bringing a product to market, a go-to-market strategy is a framework that generally includes a detailed plan that includes target audiences, a marketing plan and a sales strategy. Every market and each product opens up different opportunities and raises ...
In the crowded digital media marketing field, many companies are finding it hard to produce eye-catching content with high recall levels. But there’s a really simple solution to this dilemma: just walk a mile in the customer’s shoes! The good ...
Author's note: Recently I received some feedback from a mentor, that the image we chose for an article I wrote a couple of weeks ago was too racy or suggestive for LinkedIn. That it might offend people ...
Why do so many people think they know more than pro marketers? Everybody understands marketing, right? A few fun posts, some eye-catching pics, a couple of celebrity endorsements and the jobs done, right? Shhh – there’s a digital marketing ...
What’s the one thing that keeps a brand outperforming its peers? Finding (and then converting) high-quality leads! Sheer volume is not enough, as every lead is unique, and the world’s biggest and best brands know that it’s well-qualified leads that ...