Email marketing refers to the practice of using email as a marketing tool to communicate with a targeted audience. It involves sending targeted messages, promotions, newsletters, or updates to subscribers who have willingly provided their email addresses. Email marketing enables businesses to reach their audience directly in their inbox, delivering personalized and tailored content. It is a cost-effective method for building customer relationships, promoting products or services, driving traffic to websites, and generating leads or conversions. Successful email marketing campaigns often utilize effective segmentation, compelling copywriting, attractive visuals, and clear calls to action to engage recipients and achieve desired marketing objectives.