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Articles & Perspectives
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Stop Writing Obituaries for Advertising
Every few years, someone declares advertising dead. And every time, the person writing the obituary is selling the replacement. This month ...
Most Designers Were Already Replaceable. AI Sent the Bill.
Most graphic designers were already replaceable. AI just sent them the bill. That sounds cruel, so let me prove it. For ...
Nobody Wants AI. They Want the Outcome.
Most companies buying AI this year are buying a noun. What they need is a verb. Gartner expects the world to ...