Educating your clueless CEO about marketing

Focused on products, profits, and percentage points, this CEO is pragmatic, practical, and suspicious of the marketing department. Does that sound like your boss? If so, you aren’t alone: surveys show that an incredible 80% of CEOs don’t trust CMOs. In contrast, ...

By |2022-04-25T17:34:52+00:00April 3rd, 2022|Startups, Strategy|

Does My Startup Need a Marketing Cofounder?

The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – startup founders are blessed with many natural talents. However, they ...

By |2022-02-20T21:32:28+00:00February 20th, 2022|Startups|

What Do Boards Want From Marketing?

That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the entire marketing industry has been redefined in just a few ...

By |2022-02-14T14:43:52+00:00February 14th, 2022|Startups|

5 Simple Steps to Nail your Pitch Deck

Potential investors have seen and heard it all before – so how do ambitious start-ups grab their attention? Creating a stand-out pitch deck is as much about presentation as content, and even the most amazing unicorns need careful grooming. Here’s ...

By |2021-07-12T18:46:28+00:00July 12th, 2021|Startups|