Tech Startups

Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

Web apps

Whether it be an LMS powered e-learning module, a headless e-commerce site or a mobile streaming app, web applications offer the ultimate in flexibility, scale and performance.

A web app is an application served via a browser, just like a traditional website. However, It can also be made into a ‘progressive’ web app (PWA) that is installable and packaged with access to device features previously only possible through native iOS and Android apps.

By building a stand-alone web application, you can choose from best-of-breed services to power it. It also means you can create multiple products across channels, including websites and mobile and device-specific apps from a single codebase, making your build and implementation lean and shaped to fit your user’s context. In the case of a PWA, this can include taking advantage of native features such as push notifications, GPS, cameras, and offline mode.

	Traditional website	Standard web app	Progressive web app	Native app
Fully responsive	✓	✓	✓
Cross compatible	✓	✓	✓
Stand-alone (non-website) app		✓	✓	✓
Preloading content		✓	✓	✓
Dynamic & highly interactive content		✓	✓	✓
Installable from device browser			✓
Available in an app store				✓
Instant updates & universal sync	✓	✓	✓
Available offline			✓	✓
Access to device features			✓	✓

Some real-life examples of companies doing this include BMW, Starbucks, and Tinder, which have superseded both their website and native app with a PWA, while Spotify, Uber, and Google Maps have supplemented their native apps with web app versions.

But why? In the average month, most users download zero apps from their app store. This friction, which we’ll call here ‘the app value gap,’ is leading to the abandonment of new products. Web apps avoid app stores altogether, and by doing so, Mishipay has increased transactions tenfold while drastically reducing in-store queuing times.

Here are some of the leading reasons why you might consider a web app:

Network speeds (where network connection is poor)
Device limitations (where devices are older or lack storage space)
Mobile page speed (where performance has impacted mobile engagement)
Findability (where SEO makes it easier to find web apps than native)
Convenience (where it is slow and undesirable to install from an app store)
Reduced technical debt (where savings are made on managing multiple technologies and environments).

How we create the best experiences

Below is a summary of the technology and expertise we use to build web apps.

Product management

The product manager is the CEO of the product. They understand the market forces, opportunities and risks, and have a consolidated focus on the customer and how the product impacts them. Success is measured by KPIs grounded in customer experience and business goals.

Product as a service

To support its growth, the services that support and feed a product also need to be considered. Our product teams also specialise in service design, digital ops, cloud infrastructure and optimisation.

JavaScript, Node.js and React development

Our Javascript engineering capabilities include React and NodeJS, our chosen, industry-leading library and server-side technology for building web applications.

Static site generation

We specialise in GatsbyJS and NextJS, industry-leading JS frameworks for rendering web apps for various applications.

Build, deployment & infrastructure

We leverage Netlify and Vercel for build and deployment environments and specialise in Azure, AWS & Cloudflare for Scale, ID management, security, redundancy and cloud hosting.

Headless

For when web applications need to be served by a headless CMS, we specialise in Kontent.ai, Contentful and Storyblok.

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Web apps

A web app is an application served via a browser, just like a traditional website. However, It can also be made into a ‘progressive’ web app (PWA) that is installable and packaged with access to device features previously only possible through native iOS and Android apps.

How we create the best experiences

Product management

Product as a service

JavaScript, Node.js and React development

Static site generation

Build, deployment & infrastructure

Headless

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Web apps

A web app is an application served via a browser, just like a traditional website. However, It can also be made into a ‘progressive’ web app (PWA) that is installable and packaged with access to device features previously only possible through native iOS and Android apps.

How we create the best experiences

Product management

Product as a service

JavaScript, Node.js and React development

Static site generation

Build, deployment & infrastructure

Headless

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.