Product Development

Building and managing successful digital products requires a product team with a product mindset. Whether a SaaS solution to a time-intensive business process or a mobile app for creating healthy habits, Transmyt is here to support your product vision.

Transmyt has been an industry leader in web-first technologies since 2003, working with everyone from startups to large enterprises.

Our expertise includes websites, web apps, progressive web applications (PWAs), and web-enabled experiences (UI, Chat and VUI).

However, the type isn’t necessary when it comes to delivering products. What is important is that it is done with a focus on outcomes. By viewing all projects through a product lens, we remain laser-focused on long-term impact. It’s about delivering value early, often, and over future horizons. This can only be achieved through a true client/agency partnership, establishing Agile working methods, and a continuous improvement program.

How we can help

We want to help our clients shape the entire experience. This means that rather than solely delivering to pre-defined requirements, we also help our clients understand what their product should be. As a digital partner, we are here to support the entirety of the product development journey, from the discovery of customer, business and technical requirements, to MVP build and long-term growth.

To be truly successful, a product needs to be managed as a product. Rather than delivering to a fixed project timeline, we focus on launching the best, right-sized product early. It’s about supporting the product’s lifecycle, which means being more strategically connected to business and audience goals. For that reason, we put the emphasis on maximising the value your product creates against established KPIs and push scope back rather than out so that we may meet your project objectives.

Key attributes of our product team

  • Focused on the product lifecycle – over a ‘one and done’ project
  • Measured by the impact on product and performance (cradle-to-grave accountability) – as opposed to time and budget
  • Stable, long-running teams
  • Constrained by the DVF framework (desirability, viability, and feasibility) – as opposed to time, budget, and scope
  • Risks actively worked upfront rather than identified as they arise
  • Work is defined, designed, delivered, and validated collaboratively rather than being driven by a project manager.

Product as a service

Finally, products have to be considered within a broader system. They require cloud Infrastructure, digital ops, and service design expertise to support and optimize the processes, services, and infrastructure that bring users to them. Products also need to serve the business that created them.

We aim to ensure that products are developed to support business operations and strategies at every level of operation. This is achieved by including business processes and operations as a central consideration throughout all research and development practices and by growing the client/agency partnership.

We are committed to helping you achieve your growth objectives by ensuring your product is scalable, and performance is measurable.

Commercial models

We are happy to work with you to find a commercial model that fits the nature and scope of the engagement and reflects our level of co-investment in a product idea. Some of the models we are prepared to consider include:

  • Time and materials (flat-rate)
  • Retainer model – product team billed monthly (scrum team)
  • Flat rate + incentive structure (reward for achieving agreed goals)
  • Flat rate + profit/revenue sharing (joint IP)
  • Co-ownership with profit/revenue sharing (joint IP)