Tech Startups

Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

Data and analytics

Our digital analytics team brings the quantitative data perspective to our project insights across each of the phases of delivery. Setting a measurement framework early ensures that your digital asset performs to its best – and having the numbers readily available helps prove the case for continued investment.

Data analytics is all about starting with the end in mind. It involves setting long-term goals and success metrics for your digital investment and then working backwards to isolate the key behaviours and interactions to be tracked, measured and optimised.

Our data and analytics specialists follow this process:

Benchmarking a point in time, setting KPIs that ladder up to the overall business objectives and then implementing the necessary tracking throughout the digital experience.
Breaking your website down into key areas to help understand the levers that can be pulled to improve overall performance.
Using data to guide decisions. This means you should have data attached to each interaction in the short, medium and long term.
Using data effectively. It’s not just about metrics but how you split those metrics up, by location, by user type, and by a device, that really helps you identify actionable insights.
Generating actionable insights. There is no sense in reporting if there is nothing you are going to do about it. All reports should have a ‘Why should I care?’, or ‘What can be done about it?’ component. Numbers in silos only tell part of the story.

How we do it

Storytelling combined with data is a key way to get business cases approved, stakeholders aligned and everyone on the same page about why what they are doing is important to the business. At our data consultants regularly provide the following services.

Google Analytics audit

If you can’t trust your data, you won’t use it to find insights. Auditing your current set-up allows you to have confidence that you are collecting data correctly and effectively. Undertaking this work early means you also have the opportunity to correct errors on your existing website until the new one is live, ensuring great YoY data is available.

Measurement strategies

A clear strategy that aligns to business goals ensures you get the answers to the questions you have on how people use your digital assets. A measurement strategy gets to the heart of what is important to your organisation and helps delve deeper into the ‘why’ users behave the way they do.

Tracking implementation

Ensuring every website is built with SEO best practices in place guarantees that clients are empowered to achieve their SEO goals. Once the site is live, we continue to scan for insights and improve performance over time by adapting to algorithm updates and market trends.

Automated dashboards

Automate time-consuming regular tasks with automated dashboards. Our Google Analytics consultants work with you to report on what will help you find meaningful insights and take out the monotony of weekly or monthly reports and focus on the insights themselves.

Deep dive analysis

When there are burning questions that can only be answered by getting deep into the data, we review your aggregate data to identify trends, patterns and answer these questions. That could be abandonment, personalisation, session behaviours and device nuances.

AB testing

The easiest way to know the impact of a change is to test it. Our data and analytics specialists can work with you to create an AB testing strategy that focuses on key metrics you want to improve, implement these tests, and analyse the results.

Personalisation

Visitors respond better to a one-to-one conversation. Once you know who your users are and what is driving them to convert on your site, we can set up personalised experiences that show you understand their needs and are there to solve their problems.

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Data and analytics

Data analytics is all about starting with the end in mind. It involves setting long-term goals and success metrics for your digital investment and then working backwards to isolate the key behaviours and interactions to be tracked, measured and optimised.

How we do it

Google Analytics audit

Measurement strategies

Tracking implementation

Automated dashboards

Deep dive analysis

AB testing

Personalisation

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Data and analytics

Data analytics is all about starting with the end in mind. It involves setting long-term goals and success metrics for your digital investment and then working backwards to isolate the key behaviours and interactions to be tracked, measured and optimised.

How we do it

Google Analytics audit

Measurement strategies

Tracking implementation

Automated dashboards

Deep dive analysis

AB testing

Personalisation

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.