1. Proper Landing Page Structure
It’s important to organize the flow of information in a proper format. The common assumption is that a landing page should follow a logical top-to-bottom structure that starts by explaining the concept and ends with a call-to-action. In this case, we kept the call to action at the top, inviting users to fill out the form in exchange for free valuable information, rather than waiting for a user to scroll to the bottom before asking for their contact information.
Moving your call-to-action (CTA) to the top may seem unnatural at first, but it will produce much higher returns in the long run. This is one tip you can’t ignore.
2. Targeted Headline
In most cases, the headline is the first thing a user will notice when they click on a landing page. This means your landing page’s headline needs to be a priority – not an afterthought.
3. Appropriate Colors
While color scheme may seem like a matter of preference, there’s actually a lot of logic behind the different colors high converting pages use. Consider the following:
- Green represents growth, money and vitality
- Blue is dependable and strong
- White is balanced, neutral and calm