A bespoke approach for a boutique firm.
The new site features a custom-built search functionality that integrates with MLS and incorporates convenient features like “search by dragging the map” and all the trappings and filters a possible buyer could desire when searching for their new home, and toggles between viewing styles. We also connected the site to Yelp, Google Reviews, Facebook and other local data so users could search nearby restaurants, cafes, parks, and other attractions such as walk scores and schools.
For My Boston Condo, we didn’t have to search very hard to uncover the ‘ethos’ of the founders, Bobby and Mariana. Aside from their reputation as stellar realtors, they were known as a community builders; connecters and facilitators; people who intentionally create events and environments where newcomers and long-standing residents of the greater Boston area can connect and form meaningful relationships. For Bobby and Mariana, real estate is a chance to help people find a home, but more importantly, a vehicle to foster and create resilient communities.
Yes, this new brand needed to be fresh and versatile, but real success means capturing the heart of the Greater Boston community above all and carrying it across every brand touchpoint.