Pasha Entertainment

Boston, MA

Client Name
Pasha Entertainment

Websites
Pashaboston.com
Iconnightclub.com
Venuboston.com
Havaboston.com

Categories
B2B, Beauty, Skin Care, eCommerce.

Background

The leaders in Boston nightlife, hospitality and entertainment have partnered with Transmyt for over 15 years and our work has helped them actualize millions of dollars in new revenue opportunities for the business. From website to development, to eCommerce, to email marketing and social media management, we’ve brought this hospitality company to new heights, powered by cutting edge technology.

As a full service entertainment company designed with the goal of offering an exceptional experience to their clientele, they operate several of the poshest nightlife, restaurant and bar destinations in Boston. They believe that only the best is good enough, a philosophy that is reflected in their beautifully designed venues, stylish branding and incredible staff. Whether you’re seeking great parties, the hottest DJs, live music, craft cocktails or delicious cuisine, their locations, that we’ve so integrally been a part of, have what any nightlife and hospitality coinesseur is in search of. We aimed to very carefully help Pasha extend their physical locations, to the digal world. Offering everything from distributing event information across the web, so social and ecommerce making ticketing simple and accessible.

Services

Brand Strategy

Brand Positioning

Visual Identity

Website Design

Marketing Strategy

Media Production

eTicketing

Website Development

eCommerce

Creative Direction

Photography

Customer Acquisition

Email Campaigns

SEO

You don’t become a hospitality leader without cutting edge technology.

As a technology partner for Pasha Entertainment, we were charged with building robust, cutting edge web properties that enabled the venues to offer features and technology that today’s consumer has come to expect.

An effective online booking system, making it easy to explore all upcoming events for the nightclubs and book event tickets online, along with VIP table reservations access to some of the most exclusive events in town.

Seemless eCommerce to ensure all online transactions are not only easy but secure.

An interactive calendar to showcase the broad array of local and national artists performing at their venues and pull in records amount of data from interested attendees.

Virtual venue tours for attendees and large format event planners to virutally visit the locations and get a feel for how their events would be facilitated before even stepping foot through the door.

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital strategy

Websites

Branding & Creative

Email Marketing

Digital design

UX design

Hosting

Fractional CMO

Digital transformation

Content services

Web apps

Product development

SEO

Data and analytics

Platforms

Ongoing support and maintenance

Pasha Entertainment

Background

Services

Brand Strategy

Brand Positioning

Visual Identity

Website Design

Marketing Strategy

Media Production

eTicketing

Website Development

eCommerce

Creative Direction

Photography

Customer Acquisition

Email Campaigns

SEO

You don’t become a hospitality leader without cutting edge technology.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics