Skn Elements

Miami, Florida

Client Name
Skn Elements

Categories
B2B, Beauty, Skin Care, eCommerce.

Background

When a local medspa came to Transmyt looking for a fresh identity that could represent their new presence in the market and ambitions to grow into a nationally recognized brand, our team was pretty excited.

The chance to evolve an authentic brand from the groundwork that was already laid, covering everything from brand strategy, visual identity, and development all the way to art-directing photoshoots and developing an industry leading website was a momentous engagement for the agency and a business changing opportunity for Skn.

With years of establishing themselves as Skn Miami on the local beauty and skin care scene in South Florida. “Miami” just didn’t play right for a medspa looking to position itself on every street corner in every major city (including small-town USA) in the United States. We needed to create something more elemental and broadly accepted by people from all walks of life.

Skn needed an evolved and more sophisticated look that would resonate with skin care enthusiasts and industry professionals everywhere. Working closely with their team, Transmyt created an evolved, consumer-facing brand. We workshopped the name, designed a distinct look, captured great visuals, and built a sleek website. Bonus: We even took advantage of their leading, clinical skin care services for a bit of relaxation and skin clarity.

Services

Brand Naming

Brand Strategy

Brand Positioning

Visual Identit

Website Design

Marketing Strategy

Website Development

eCommerce

Creative Direction

Photography

Customer Acquisition

Email Campaigns

Elevating a brand

Thanks to Caleb McGrew’s long work and established reputation as the go-to esthetician in South Florida, Skn already celebrated a strong following of loyal and vocal customers. That said, the existing SKN Miami brand was too localized for their ambitions of growing outside of the region, their website was disorganized and their brand was unrefiend. Thus failing to attract and retain new customers. When they brought us in to work with them, it was clear we needed to rebuild from the ground up.

Thinking of everything from brand positioning, guidelines to ensure any outside vendor or franchisee would be able to operate within consistent parameters and a web presence that carried new and old customers through the full lifecyle of connection around skin wellness. This was a particularly exciting endeavor because we could really help Skn Elements take their message and philosophy of “people first” to multiple channels across the interest to attract new customers and engage existing ones.

When accessible skin care for everyone needs a digital presence to reach everyone.

Like their mission of providing accessible skin care for everyone, we aimed to build Skn Elements a web presence that would expand their reach, help them connect with a broader consumer base and increase revenue through other means besides bookings. All while strategizing on how to effectively use their website and communication strategy to dive new customers in and existing / old customers to return.

We did heavy research on web presences and marketing strategies of national brands in similar industries and determined they needed the following:

An effective online booking system, making it easy to explore all services, in the various categories and book appointments within a few quick clicks.

Seemless eCommerce to expand their revenue beyond services and bring their customers into the world of pairing high-quality products to compliment their treatments and give them lasting results.

Engaging Content. The goal was to make thier site a destination for customers to learn and grow their understanding of skin care topics while giving them a reason to spend recurring time consuming quality educational content.

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital strategy

Websites

Branding & Creative

Email Marketing

Digital design

UX design

Hosting

Fractional CMO

Digital transformation

Content services

Web apps

Product development

SEO

Data and analytics

Platforms

Ongoing support and maintenance

Skn Elements

Background

Services

Brand Naming

Brand Strategy

Brand Positioning

Visual Identit

Website Design

Marketing Strategy

Website Development

eCommerce

Creative Direction

Photography

Customer Acquisition

Email Campaigns

Elevating a brand

When accessible skin care for everyone needs a digital presence to reach everyone.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.