Tech Startups

Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

Swartz & Swartz, P.C.

Boston, Massachusetts

Client Name
Swartz & Swartz, P.C.

Website
swartzlaw.com

Categories
B2C, Lead Gen, Customer Acquisition

Background

Swartz & Swartz, P.C. is one of the oldest and most respected personal injury law firms in Boston. They approached Transmyt looking for a partner who could help them design a new web presenence and help modernize their approach to acquiring new customers.

Our work with them focused (and continues to) on a broad cross section of curated digital marketing services designed to raise their profile, have their years of experience translated into effective outbound communication, and bring victims and their families to a law firm who truly cares about helping them seek justice for their pain and suffering.

Services

Making personal injury accessible through the web.

In an otherwise uninteresting and highly competitive industry such as personal injury, our team sought out to create a highly engaging web experience for Swartz & Swartz that would engage users looking for help, educate potential clients on the services the firm provides and make is a easy as possible for the victim of an accident to discreetly seek help from an attorney via multiple touch points such as live chat, sidebar inquiry forms, and easily found contact information at the top and bottom of every page. When crisis hits, the last thing customers need is to have trouble reaching an attorney.

To keep people engaged and make the Swartz Law website a destination website as well as making personal injury more relateable and accessible, we work with Swartz on regular content production including relatable articles and educational videos, posted to the website and then distributed across social channels.

When the global Coronavirus (Covid-19) crisis hit, people need a source of information they could trust.

When Covid-19 first descended on the world, and more importantly the country, there was a mad scramble for people to get real-time, up to date information from multiple sources. Our team worked in a rapid-repones effort to create a Covid-19 resource center that provided access to all of the critical information people needed. This resource center included, news articles from multiple sources, links to employment, funding and government resources, real-time tweets from key accounts, active videos and advice for the lawyers at Swartz and more.

The project was so successful that it spiked the Swartz Law web traffic by more than 2000% over a duration of 4 months while covid-19 information took over the search trends and captivated the attention of the world and country. Not only did it seve as an informaiton hub but it dramatically resported brand awareness of Swartz & Swartz at the same time. New client inquiries and requests for legal assistance were dramatically increased as a result.

Consistency across all marketing channels.

It’s incredibly important to maintain consistency in the communication, across all touch points and digital marketing channels where Swartz maintains a presence. To drive awareness and education to customers who may or may not be in need of legal services that Swartz provides. The end result is a communication strategy designed to captivate and educate.

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Professional Services

Health & Wellness

eCommerce

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Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Swartz & Swartz, P.C.

Background

Swartz & Swartz, P.C. is one of the oldest and most respected personal injury law firms in Boston. They approached Transmyt looking for a partner who could help them design a new web presenence and help modernize their approach to acquiring new customers.

Services

Making personal injury accessible through the web.

When the global Coronavirus (Covid-19) crisis hit, people need a source of information they could trust.

Consistency across all marketing channels.

From the Swartz Team

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Swartz & Swartz, P.C.

Background

Swartz & Swartz, P.C. is one of the oldest and most respected personal injury law firms in Boston. They approached Transmyt looking for a partner who could help them design a new web presenence and help modernize their approach to acquiring new customers.

Services

Making personal injury accessible through the web.

When the global Coronavirus (Covid-19) crisis hit, people need a source of information they could trust.

Consistency across all marketing channels.

From the Swartz Team

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.

Email Personalization Statistics