Digital strategy

Your digital strategy is the organization’s North Star. It ensures a clear focus is created and maintained and that there is a point of reference against which all future decisions about digital investment can be made and—importantly—measured.

We recognize that every organization is unique. While we solve your specific challenges, with every client we work with, we use our agency blueprint: the 7 Pillars. With it, we transform the process of strategy development so that it’s taken out of departmental silos and becomes inclusive and engaging. Once we’ve explored what’s possible, we work with you to set the priorities and craft a tangible plan to make it happen.

Our Manifesto on Digital Strategy:

Human – Human means considering everyone involved. Good strategy comes from getting inputs from a broad set of stakeholders to consider all possibilities.

Focused—Strategy is about being intentional. Creating a clear focus on the direction to take centers on making deliberate and informed choices about what to do and what not to do.

Actionable—A strategy should have high practical value. The purpose of a strategic planning process is to articulate a direction that people can believe in and then act on.

How we do digital strategy

We believe there are a set of fundamental approaches when developing a digital strategy.

Ideas, not limitations

During the process of deep forensic research and analysis, we decouple, then relink the strategic planning and budgeting processes. This gives everyone licence to push the possibilities that might solve the challenges to reach an organisation’s goals. Only then do we refine all the opportunities, to deliver value as quickly as possible.

Focus, not fads

We focus the scope of the strategic planning process on a few key strategic questions that need to be answered. We focus on the things that will have the most impact. We help clients avoid knee-jerk reactions and making decisions on the fly in response to the latest technology trend, business demand, or competitive action.

Broad, not narrow

We consider the challenges and goals from multiple perspectives and create a team made up of practice experts to work alongside you. This improves the breadth and depth of inputs from customers, digital partners, staff, processes and technology platforms.

Inclusive, not exclusive

Strategic planning is an experience rather than an exercise of filling in templates. Through improved engagement we transform the presentation of strategy into something dynamic, engaging and tangible in order to bring the best opportunities to life.

Measurement, not assumption

A measurement framework creates the structure for measuring progress against the most important strategic questions. Periodic check-ins create the momentum for continuous improvement so you can see early signs of opportunity and potential disruption.

Our digital strategy services

All of our practices work together in an integrated way, delivered by cross functional teams. This means that we consider the needs of the organisation and its customers alongside what the technology can do in order to create solutions that really work. It’s one of the core things that makes working with Transmyt different.

Planning

Strategy doesn’t exist in a silo – it’s the combination of insights from multiple sources across several key dimensions. Our strategy team is the glue which brings all of those together into a holistic outcome with a clear plan of attack.

Content

Our content offering has three core areas. First, our content strategists audit and benchmark, reviewing the competition and identifying opportunities. Then, we set the strategy, and lastly, we support the implementation of that strategy and its continual rollout with our copywriting team.

SEO

Ensuring every website is built with SEO best practices in place guarantees that clients are empowered to achieve their SEO goals. Once the site is live, we continue to scan for insights and improve performance over time by adapting to algorithm updates and market trends.

Data analytics

Our combination of qualitative data gained through UX research and quantitative data insights provides a 360-degree view of the challenge. Our data analytics team will advise on complex data integrations, A/B testing, and personalization and set up reporting dashboards for ongoing monitoring of ROI.

Technology

Transmyt has its technological foundations and is recognized globally as a leading implementer of top technology solutions, including Optimizely (formerly Episerver), Sitecore, Umbraco, and Kentico. Our Solution Architects define the technology strategy for our clients.

UX

We said strategy was about being human and we take a lot of time to investigate what the humans at the end of the experience need and want. Through our blend of Service Design and CX, we learn about an organisation’s customers and this underpins the audience strategy.