Tech Startups

Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

Fractional CMO

A Fractional CMO provides businesses with senior-level marketing expertise on a part-time, flexible basis, ideal for companies needing strategic direction without the overhead of a full-time hire.

Transmyt offers Fractional CMO services that deliver the marketing leadership your business needs to scale, drive revenue, and strengthen brand presence.

Our Fractional CMOs step in to assess your current marketing landscape, identify opportunities for growth, and implement actionable strategies. Whether you need to build out a comprehensive marketing plan, optimize your go-to-market strategy, or oversee your team, our experienced professionals provide the right level of support to guide your marketing efforts.

With Transmyt’s Fractional CMO services, you get access to data-driven insights, tailored campaigns, and executive-level decision-making to elevate your marketing without the long-term commitment of a full-time role.

How we deliver our Fractional CMO services

Hiring a full-time Chief Marketing Officer can be a significant investment that not every business is ready for. However, strategic marketing leadership is crucial for any company looking to grow, scale, or pivot. Transmyt’s Fractional CMO services provide you with the executive-level marketing expertise your business needs without the long-term commitment or cost of a full-time CMO. Whether you’re building your marketing strategy from the ground up or refining existing initiatives, our Fractional CMO services offer the flexibility and tailored solutions to help you achieve your goals.

Below is an outline of how we deliver Fractional CMO services and ensure continual progress and success for your business:

Marketing Objectives

We work with you to clearly define marketing goals or initiatives that focus on growth, brand awareness, customer engagement, or revenue generation. For example, “As a startup, we need to launch a marketing campaign that drives 30% more traffic to our website in the next quarter.” Every objective is tailored to align with your overall business strategy and is measurable to track success.

Key Performance Indicators (KPIs)

To measure the success of your marketing efforts, we establish clear KPIs. These indicators guide the team and help evaluate campaign performance. For example, “Given we are launching a new product, one of our KPIs is achieving a 15% increase in conversion rate from the landing page.”

Marketing Roadmap

Our Fractional CMO will develop a comprehensive marketing roadmap—a strategic guide that outlines upcoming campaigns and initiatives. This roadmap evolves as new priorities emerge, ensuring the team remains focused on the most impactful projects while maintaining flexibility.

Campaign Backlog

Our marketing sprints focus on the execution of key initiatives outlined in the roadmap. Each sprint is typically two to four weeks long and is designed to move campaigns forward efficiently. The campaign backlog contains the marketing activities chosen for execution within each sprint.

Strategy Meetings

Regular meetings with the Fractional CMO are essential for reviewing the team’s progress, resolving challenges, and aligning on key priorities. These meetings ensure that all stakeholders are informed and able to adjust strategies as needed.

Planning Sessions

Effective marketing requires planning. During each sprint, we ensure the right amount of time, resources, and attention are devoted to the initiatives that will generate the best results, helping your business scale effectively.

Campaign Launch Criteria

Before any campaign launches, our Fractional CMO will ensure that all assets and strategies meet the necessary criteria for success. Whether it’s “Campaign assets fully aligned with brand guidelines” or other criteria, we strive to execute high-quality launches that reflect your brand’s vision.

Performance Review

After each sprint or campaign, we conduct a performance review to assess what worked well, what didn’t, and where improvements can be made. This continuous feedback loop helps to fine-tune future strategies and ensures your marketing efforts lead to sustained growth.

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Fractional CMO

Transmyt offers Fractional CMO services that deliver the marketing leadership your business needs to scale, drive revenue, and strengthen brand presence.

How we deliver our Fractional CMO services

Below is an outline of how we deliver Fractional CMO services and ensure continual progress and success for your business:

Marketing Objectives

Key Performance Indicators (KPIs)

Marketing Roadmap

Campaign Backlog

Strategy Meetings

Planning Sessions

Campaign Launch Criteria

Performance Review

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Fractional CMO

Transmyt offers Fractional CMO services that deliver the marketing leadership your business needs to scale, drive revenue, and strengthen brand presence.

How we deliver our Fractional CMO services

Below is an outline of how we deliver Fractional CMO services and ensure continual progress and success for your business:

Marketing Objectives

Key Performance Indicators (KPIs)

Marketing Roadmap

Campaign Backlog

Strategy Meetings

Planning Sessions

Campaign Launch Criteria

Performance Review

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.