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Tech Startups
Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.
Hospitality

The internet has become so integral to tourism and hospitality that it’s hard to even imagine how we ever got by without it.

Real Estate
Widespread access to digital technology has radically changed the landscape for the real estate industry.
Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

Health & Wellness

Navigating the booming health service sector can be an obstacle course and standing tall amidst a noisy crowd of competitors.

eCommerce

With growth in online shopping now significantly outpacing that of bricks-and-mortar retail, it’s an exciting time to be in e-commerce.

Government

In today’s hyper-connected, customer-centric world, government bodies have had to radically adapt their approach to service delivery.

Enterprise Business
Enterprise businesses operate on a whole different level, where complexity, scale, and efficiency are paramount.

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Digital Strategy

Creating digital strategies that help you make an impact and drive your digital dollar further

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Branding & Creative

Our creative team is ready to create your identity beyond just a logo and a tagline.

Email Marketing

Laying the foundations for successful and industry-leading digital projects

Digital Design

Bringing digital assets to life with beautiful and functional design

UX Design

Understanding human behaviour and problem-solving through design

Hosting

Reliable and scalable hosting solutions to suit a broad range of organisational needs

Fractional CMO

Part-time, flexible, senior-level marketing expertise for companies of all sizes

Social Marketing

Social Media is no longer just for brand visibility—it’s where businesses build connections.

Content Services

Guiding clients with content strategy and helping them create content that converts

Application Development

Designing web applications to offer the ultimate in flexibility, scale and performance

Product Development

From SaaS solutions to mobile apps, Transmyt can support your product vision

SEO

Making your website and digital assets more findable in organic search

Data & Analytics

Creating digital strategies that help you make an impact and drive your digital dollar further

Paid Media

In a crowded digital landscape, organic growth alone often isn’t enough to drive results

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Providing insurance for your digital assets and ensuring they remain best-in-class

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GlossaryJeremy Mays2021-09-10T15:42:08+00:00

[glossary]

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Industries.

Tech Startups
Hospitality
Real Estate
Professional Services
Health & Wellness
eCommerce
Government
Enterprise Business

Industries.

Tech Startups
Hospitality
Real Estate
Professional Services
Health & Wellness
eCommerce
Government
Enterprise Business

Digital Services

Website Development
Social Marketing
SEO
Paid Media
UI / UX Design
Product Development
Data & Analytics
Email Marketing
Hosting
Support & Maintenance

Digital Services

Website Development
Social Marketing
SEO
Paid Media
UI / UX Design
Product Development
Data & Analytics
Email Marketing
Hosting
Support & Maintenance

More Services

Fractional CMO
Content Services
Branding & Creative
Strategy
Discovery

More Services

Fractional CMO
Content Services
Branding & Creative
Strategy
Discovery

Resources

Start a Marketing Project
Articles & Insights
400 ChatGPT Prompts
Content Planning Template

Resources

Start a Marketing Project
Articles & Insights
400 ChatGPT Prompts
Content Planning Template

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BOSTON OFFICE | HQ

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MIA

MIAMI | OUTPOST

888 Biscayne Blvd – #4512 Miami FL, 33132 +1617.249.3759

BOS

BOSTON OFFICE | HQ

Newbury Street Boston +1617.249.3759

MIA

MIAMI | OUTPOST

888 Biscayne Blvd – #4512 Miami FL, 33132 +1617.249.3759

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Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.
When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.
When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.
Personalized emails deliver six times higher transaction rates.
70% of brands fail to use personalized emails.
Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.
Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.
In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.
Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.
More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.
88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.
If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.
On average 71% of consumers express some level of frustration when their shopping experience is impersonal.
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.
Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.
78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.
87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.
Lack of content relevancy generates 83% lower response rates in the average marketing campaign.
Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.
Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.
94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.
79% of organizations that exceeded revenue goals have a documented personalization strategy.
When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.
41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.
66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.
Only 39% of retailers send personalized product recommendations via email.
54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer
7% of people say they would be likely to engage with a birthday email sent by a retailer.
Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.
When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.
When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.
Personalized emails deliver six times higher transaction rates.
70% of brands fail to use personalized emails.
Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.
Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.
In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.
Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.
More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.
88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.
If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.
On average 71% of consumers express some level of frustration when their shopping experience is impersonal.
44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.
Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.
78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.
87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.
Lack of content relevancy generates 83% lower response rates in the average marketing campaign.
Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.
Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.
94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.
79% of organizations that exceeded revenue goals have a documented personalization strategy.
When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.
41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.
66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.
Only 39% of retailers send personalized product recommendations via email.
54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer
7% of people say they would be likely to engage with a birthday email sent by a retailer.
Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.