— DEFINITION
Account Based Marketing
A strategy which makes use of various resources of marketing to engage a specified list of accounts to be targeted.
It does not only mean alignment of sales and teams of marketing, rather creates a personalization mechanism such that both sales as well as marketing are synced with the messaging that is being given – all with the concept of revenues in mind within a shorter frame of time. Marketing professionals tend to use this technique to specify customized programs and messages to target the accounts that they feel can provide them the results they are searching for.