This is an analytical study and report mechanism of data from the platforms that you may be utilized to assess the return on investment that you are receiving as a result of the marketing activities you are engaging in.
It also helps in the identification of improvement opportunities. These analytical management systems provide you the ability to evaluate the effectiveness of campaigns being run for marketing and sales purposes by making use of indicators used in the collection, analysis, and reporting of data.
If you are not making use of analytical reviews, it may be much easier for you to fall off track when you are about to make critical decisions regarding the marketing efforts you wish to endeavor in. Therefore, it is best to utilize these tools such that you are able to get a complete picture of what you want and what you are achieving.