— DEFINITION

Analytics + Tracking

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This is an analytical study and report mechanism of data from the platforms that you may be utilized to assess the return on investment that you are receiving as a result of the marketing activities you are engaging in.

It also helps in the identification of improvement opportunities. These analytical management systems provide you the ability to evaluate the effectiveness of campaigns being run for marketing and sales purposes by making use of indicators used in the collection, analysis, and reporting of data.

If you are not making use of analytical reviews, it may be much easier for you to fall off track when you are about to make critical decisions regarding the marketing efforts you wish to endeavor in. Therefore, it is best to utilize these tools such that you are able to get a complete picture of what you want and what you are achieving.

— TOOLS + PLATFORMS

Popular + Useful Tools

Here’s a collection of popular tools and useful platforms (some free and some premium), widely adopted by marketing professionals and business owners around the world, to ensure they can effectively manage their analytics and tracking operations.

 

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
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Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place.
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Hotjar is a behavior analytics company that analyses website use, providing feedback through tools such as heatmaps, session recordings, and surveys.
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Mixpanel is a product analytics solution founded in 2009. It helps digital-first businesses understand how customers interact with their web and mobile applications so they can improve their products.
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