— DEFINITION

The modern medium of online journalism, reporting with multimedia means hitting the web with interactive means of communication – video, images, audio and text.

Most sites have built-in blogs – another page on your site developed and designed to match your needs. It is important to strategize with your company or organization to develop keyword-enriched posts and topics. Since each post has its set of search engine-optimized meta-information, including keywords, titles, tags and descriptions, search engines, blog directories, social bookmarking sites, linking sites and other blogs will often recognize new, ongoing content. Frequently updated blogs will help push your website into higher search engine results.