— DEFINITION

Channel Development

This is a process whereby companies develop multiple techniques for marketing along with strategies for sales in a bid to engage the largest possible base of customers to convert into likely clientele.

These are nothing more than ways in which the product can be marketed and sold. Because it is related to social media, it is based on carefully selected platforms as well as profiles that are in your targeted list of prospective customers. With such an array of options that are prevalent in the system like Google, Facebook, LinkedIn, and Twitter, it is necessary that you ensure the maximum return such that an ample number of conversions are observed.