Customer Profiling

This is a great process whereby you clearly identify and define the ideal customer to help make the team build smarter and more educated business marketing strategies.

The process involves filtering your customers into certain groups based on unified characteristics or goals. These groups are represented by a certain name title and other details such as a photo and description of its age, profession, and other interests. Based on these customer profiles, the pain points of the ideal customer are identified and then duly addressed.