— DEFINITION

Creating distribution lists organically can be an extremely difficult task that may span several years. This is a period which most firms can not afford when they are pushing out campaigns to a greatly targeted segment of people.

In such a case, it is beneficial for you to purchase or rent a database to ensure that you are able to reach out to the right kinds of people. There are real companies who actually work along these lines, attempting to secure databases such that they are provided as per the range of age, title of work and position, region, and zip code amongst several other indicators that may be chosen as per your desire. These are extremely helpful when sending in emails and generating customized mail to be sent in large numbers.