— DEFINITION

Demand Generation

A tool that analyzes data to provide the right set of targets for the company derived from multiple interfaces to design ideal marketing campaigns for the business products and services.

The perfect demand generation strategy implies that every point of contact in the consumers’ journey with the brand is taken into consideration. This enables the marketing strategists to create more enticing offers to the benefit of the user. It utilizes data when making decisions in the alignment of marketing and sales teams, tracking the revenue contributions and proceeding through with the growth of the company amongst several other things.