— DEFINITION

This is a software which marketing professionals normally tend to use when they are planning, executing, or measuring various different campaigns meant for marketing.

Auditing and evaluating this stack is necessary because it allows you to make sure that you are not losing out on anything that could be of any sort of benefit for you. In larger organizations where there are so many teams to handle and such a great variety of software to deal with, it is incredibly important to ensure that a proper tracking system is maintained such that its evaluation is always guaranteed. If it is not done so, the company always runs a risk of utilizing dysfunctional, redundant tools that may subdue or dampen your rigorous efforts.