The 2021 Digital Marketing Playbook

Tech Startups

Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

The 2021 Digital Marketing Playbook

An interactive checklist and scoring system, curated specifically for your industry, complete with definitions,
tools and links to check your company’s digital marketing health for 2021.

The 2021 Digital Marketing Playbook

An interactive checklist and scoring system, curated specifically for your industry, complete with definitions,tools and links to check your company’s digital marketing health for 2021.

A fully interactive checklist, scoring system and free PDF, curated specifically for your industry, to help you succeed with marketing and growth in 2021.

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We’re excited to introduce a free interactive tool, that we’re calling the 2021 Digital Marketing Playbook. It’s a 2 part interactive tool, designed to give you all the information you need, specific to your industry, fresh with definitions and links, for marketing success and business growth. The second part is a self assessment, that allows you to check your digital marketing health and see how well you’re already doing. The good news is, if you’re struggling, this playbook will help. If you feel like you’re doing a great job already, we’re confident this will offer strategies and ideas, you’re not yet implementing.

What’s inside:

Industry specific recommendations
Links to definitions and tools
A quick self assessment to check on your existing efforts.
A free PDF document that you can use with your team

We’ve had the distinct pleasure of working with some incredible companies around the world, ranging from fledgling startups all the way up to multinational blue chip corporations. Throughout all of our engagements at Transmyt, one thing has remained constant and true: Companies that have a plan, and execute against it frequently win, whereas companies that tend to “wing it” and fly by the seat of their pants, always run into speed bumps and frequently fail.

When you’re finished exploring, take the self assessment and as a thank you, we’ll email you a full copy of your playbook to use with your team.

Get Your Playbook.

Fill out the form below and we’ll take you to a digital marketing playbook, specific to your industry.

Name*
First Last
Email*
Phone
Company Name
Website
Revenue*
Industry / Category*
Transmyt Marketing is committed to protecting your information. Your information will be used in accordance with all applicable data privacy laws where we operate, and our own privacy policy as well.
Name
This field is for validation purposes and should be left unchanged.

Get Your Playbook.

Fill out the form below and we’ll take you to a digital marketing playbook, specific to your industry.

Name*
First Last
Email*
Phone
Company Name
Website
Revenue*
Industry / Category*
Transmyt Marketing is committed to protecting your information. Your information will be used in accordance with all applicable data privacy laws where we operate, and our own privacy policy as well.
Name
This field is for validation purposes and should be left unchanged.

A fully interactive checklist, scoring system and free PDF, curated specifically for your industry, to help you succeed with marketing and growth in 2021.

We’re excited to introduce a free interactive tool on our website that we’re calling the 2021 Digital Marketing Playbook. It’s a 2 part interactive tool, designed to give you all the information you need, specific to your industry, fresh with definitions and links, for marketing success and business growth. The second part is a self assessment, that allows you to check your digital marketing health and see how well you’re already doing. The good news is, if you’re struggling, this playbook will help. If you feel like you’re doing a great job already, we’re confident this will offer strategies and ideas, you’re not yet implementing.

What’s inside:

Industry specific recommendations
Links to definitions and tools
A quick self assessment to check on your existing efforts.
A free PDF document that you can use with your team

We’ve had the distinct pleasure of working with some incredible companies around the world, ranging from fledgling startups all the way up to multinational blue chip corporations. Throughout all of our engagements at Transmyt, one thing has remained constant and true: Companies that have a plan, and execute against it frequently win, whereas companies that tend to “wing it” and fly by the seat of their pants, always run into speed bumps and frequently fail.

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

The 2021 Digital Marketing Playbook

The 2021 Digital Marketing Playbook

A fully interactive checklist, scoring system and free PDF, curated specifically for your industry, to help you succeed with marketing and growth in 2021.

What’s inside:

When you’re finished exploring, take the self assessment and as a thank you, we’ll email you a full copy of your playbook to use with your team.

Get Your Playbook.

Transmyt Marketing is committed to protecting your information. Your information will be used in accordance with all applicable data privacy laws where we operate, and our own privacy policy as well.

Get Your Playbook.

Transmyt Marketing is committed to protecting your information. Your information will be used in accordance with all applicable data privacy laws where we operate, and our own privacy policy as well.

A fully interactive checklist, scoring system and free PDF, curated specifically for your industry, to help you succeed with marketing and growth in 2021.

What’s inside:

When you’re finished exploring, take the self assessment and as a thank you, we’ll email you a full copy of your playbook to use with your team.

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

The 2021 Digital Marketing Playbook

The 2021 Digital Marketing Playbook

A fully interactive checklist, scoring system and free PDF, curated specifically for your industry, to help you succeed with marketing and growth in 2021.

What’s inside:

When you’re finished exploring, take the self assessment and as a thank you, we’ll email you a full copy of your playbook to use with your team.

Get Your Playbook.

Transmyt Marketing is committed to protecting your information. Your information will be used in accordance with all applicable data privacy laws where we operate, and our own privacy policy as well.

Get Your Playbook.

Transmyt Marketing is committed to protecting your information. Your information will be used in accordance with all applicable data privacy laws where we operate, and our own privacy policy as well.

A fully interactive checklist, scoring system and free PDF, curated specifically for your industry, to help you succeed with marketing and growth in 2021.

What’s inside:

When you’re finished exploring, take the self assessment and as a thank you, we’ll email you a full copy of your playbook to use with your team.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.