Swartz & Swartz is a Boston trial firm known for complex injury matters. The website needed to surface the right cases, improve visibility for priority practice areas, and convert qualified visitors without friction. Competing firms were outranking core pages for non-brand queries across Greater Boston and New England. The information architecture lacked depth for high-intent keywords, and the site needed clearer paths to contact an attorney. The firm also needed a steady publishing rhythm that would build authority and engage people where they already spend time, including social platforms.

We paired the platform work with a search-led content engine. Each priority practice area maps to real query classes and plain-English questions. We produce short videos and companion blog posts, create vertical versions for social media, and drive traffic back to our site. We distribute new content via email through Mailchimp, utilizing simple segments for case type, interest, and location, ensuring that the right readers see the right updates. Regular performance audits keep the site honest. We review rankings, page speed, crawl health, and conversion paths, then ship minor improvements that compound over time.

Recently, we have implemented zero-click strategies to elevate the firm’s AI-forward recommendations for personal injury and child injury in Boston and throughout Massachusetts. We structure answers to common questions, refine entity and citation details around attorneys and practice areas, expand Q&A and glossary coverage, and reinforce authority signals across pages and profiles. The goal is simple. When a person asks an AI system for help in this region, Swartz & Swartz appear with explicit language, helpful answers, and a direct path to an attorney.