Insights + Articles

Tech Startups

Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

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Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

The Not-So-Secret to Startup Success in 2025? Content, Content, Content

Jeremy Mays2024-12-10T18:44:37+00:00December 10th, 2024|

Content marketing reigns supreme for startups in 2024. Learn how cost-effective strategies, enabled by tech, drive inbound growth with examples from real estate, hospitality, and B2B industries.

Why Your Business Needs a Fractional CMO in 2025

Jeremy Mays2024-12-09T19:42:57+00:00December 9th, 2024|

A fractional CMO combines strategic leadership, flexibility, and execution to drive growth in real estate, startups, SaaS, B2B, and hospitality industries without the cost of a full-time hire.

Bad Marketing Ideas: How to Spot Them Early and Let Them go faster.

Jeremy Mays2024-12-02T14:02:52+00:00December 2nd, 2024|

Not every campaign is a winner. Learn how to spot when a marketing idea is doomed, avoid wasting resources, and pivot effectively without falling into the sunk cost trap.

Startup Growth: Skip the Influencers, Book the Podcasts.

Jeremy Mays2024-11-26T14:17:38+00:00November 26th, 2024|

Forget traditional ads and outdated influencers—podcasts are the new frontier for startups to reach massive, engaged audiences. Learn how earned media on podcasts can transform your marketing strategy."

Rewriting Startup Growth: Retention First, Acquisition Second.

Jeremy Mays2024-11-18T18:06:59+00:00November 18th, 2024|

Discover why customer retention is more cost effective than acquisition and learn actionable strategies to build loyalty, boost repeat business, and grow your startup sustainably

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My 2025 Marketing Playbook

Jeremy Mays2025-01-02T16:18:34+00:00January 2nd, 2025|

Explore actionable marketing strategies for startups in 2025, including expected trends and step-by-step tips to implement them effectively. Stay ahead of the competition with this comprehensive guide.

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More articles and valuable reads from our team of digital experts.

Budget-Friendly Content Marketing: Strategies That Stretch Every Dollar

Jeremy Mays2024-11-12T17:00:38+00:00November 12th, 2024|

Struggling with a tight content marketing budget? Discover five data-backed strategies to maximize every dollar and deliver impactful content without breaking the bank.

Coasting Isn’t a Skill: When Startup Slackers Sink the Ship

Jeremy Mays2024-10-14T15:52:12+00:00October 14th, 2024|

Being a team player in startups is essential, but what happens when helping out turns into doing someone else’s job, too? This article explores the fine line between supporting your team and the growing resentment when slackers tip the balance into burnout and frustration.

Content Reimagined: Elevate Your Blog Beyond Just SEO-Driven Posts

Jeremy Mays2024-10-14T15:42:29+00:00October 14th, 2024|

Discover how to reboot your blog into a dynamic content hub that resonates with real people. This 1500-word guide will show marketers and startups how to craft blogs that go beyond SEO, fostering trust, authority, and engagement.

The War-Time CEO Mindset: How to Lead When the Stakes Are Highest

Jeremy Mays2024-10-22T12:58:26+00:00October 14th, 2024|

Building a startup from the ground up is the quintessential journey of a visionary founder. Those early days are fueled by ...

Should Startups Still “Move Fast and Break Things” in 2024?

Jeremy Mays2024-10-11T18:57:07+00:00October 9th, 2024|

Explore the relevance of the "Move fast and break things" motto in today’s tech world. As user expectations rise and competition increases, should startups still prioritize speed over quality?

The Short-Term Trap: How Poor Marketing Hurts Your Brand and the Long-Term Path to Success

Jeremy Mays2024-10-04T19:29:23+00:00October 4th, 2024|

In the high-demand, fast-paced marketing world, there's a persistent temptation to focus on immediate results. Whether it's driving conversions, increasing clicks, ...

The Build Trap Explained: Why Your Startup Needs to Focus on Value, Not Features

Jeremy Mays2024-09-30T19:31:25+00:00September 30th, 2024|

Is your startup stuck in the Build Trap? Learn how to shift from endless feature development to delivering real customer value. Discover strategies to break free from feature overload and focus on long-term growth.

Distraction or Opportunity? Navigating Startup Growth In Presidential Election Years

Jeremy Mays2024-09-25T15:54:41+00:00September 24th, 2024|

Explore how presidential election years affect startup growth, funding, customer acquisition, and consumer behavior, and discover strategies to navigate the challenges of a polarized political environment.

How to Lose a Customer in 20 Slides or More.

Jeremy Mays2024-09-20T13:50:13+00:00September 15th, 2024|

The ability to communicate effectively and efficiently is paramount in both sales and marketing. Yet, many leaders, particularly CEOs and founders, ...

Beautiful, Broken, and Unusable: The Tale of Neglecting UX & Product Management.

Jeremy Mays2024-09-07T18:22:58+00:00September 7th, 2024|

Discover why relying solely on a UI designer and an engineer to build a product often leads to failure. Explore the importance of incorporating UX professionals and product managers to avoid costly redesigns and enhance user experience, illustrated by real-world examples like Snapchat, Google Glass, and the failed Humane AI Pin.

Profit vs. Principle: The Dilemma of Corporate Social Responsibility

Jeremy Mays2024-08-28T12:36:57+00:00August 28th, 2024|

This article explores the complex debate over whether brands should take a public stance on political and social issues, examining the risks, rewards, and real-world examples from the past twenty years.

Rethinking B2B Marketing: Five Strategies for Modern Success

Jeremy Mays2024-08-24T15:08:19+00:00August 24th, 2024|

Five cornerstones of modern B2B marketing that will help your business navigate a changing landscape. Learn how to balance trust and sales, enhance human interaction, maintain consistent messaging, go beyond intent, and prioritize relevance over personalization for sustained growth and success.

Tech Startups

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Social Marketing

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Data & Analytics

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Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— FEATURED

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More articles and valuable reads from our team of digital experts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.