INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

4 Things Marketing Management Needs to Know

August 14th, 2023|

Having 22+ years as a founder, agency head, and CMO, I’ve learned repeatedly that marketing management must consistently ask and answer crucial questions to lead successful campaigns, earn the trust of your clients, and constantly find success in our accounts. Four stand out as quintessential: Are ...

How to turn Gmail into an Email Marketing Tool.

June 19th, 2023|

Startups grappling with tight budgets often need help in identifying effective marketing and customer acquisition strategies. While email marketing has proven to be a potent tool for many, the associated costs can still be prohibitive, particularly for bootstrapped or cash-restrained startups. Enter a solution that is ...

Unraveling 3 “Secret” Marketing Tools in Google Analytics 4

June 4th, 2023|

Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms and devices. Despite its wide usage, marketers often overlook several "hidden" tools within GA4 that can supercharge their digital strategy. This article will ...

Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix, Google, and Strategic Guide for Startups

May 29th, 2023|

Every startup aims to hit a home run. The key to achieving this in an era dominated by technology lies in understanding and leveraging customer behavior data. Giants such as Amazon, Netflix, and Google have effectively turned this data into a gold mine, leading to unparalleled ...

What Does “Strategy” Actually Mean to CMOs?

May 24th, 2023|

In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its profound implications. So, what does "strategy" mean to CMOs, the people tasked with leading the marketing efforts for their organizations? As a CMO, a ...

The Top Marketing Channels, And How They’re Changing in 2023

May 14th, 2023|

Have you ever wondered about the strategies businesses use to reach their customers? Welcome to the world of marketing channels! Organizations use these platforms or methods to communicate their messages, products, or services to their target audiences. Traditional Marketing Channels ●      Television ...

How to Create a Customer Journey Map (w/Examples)

May 8th, 2023|

Do you find it difficult to comprehend your customers' experiences and requirements? Would you like to improve customer satisfaction and loyalty? In that case, creating a customer journey map could be the solution. In this piece, we will assist you in creating a ...

How to Get More Social Engagement When Reach is Declining.

April 25th, 2023|

Social media has become an integral part of our lives, and it’s no longer just about staying connected with friends and family. It has become a vital tool for businesses to reach their audience and promote their products or services and conduct transactions. It’s a place to create ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

4 Things Marketing Management Needs to Know

August 14th, 2023|

Having 22+ years as a founder, agency head, and CMO, I’ve learned repeatedly that marketing management must consistently ask and answer crucial questions to lead successful campaigns, earn the trust of your clients, and constantly find success in our accounts. Four stand out as quintessential: Are ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

— KEEP READING

More articles and valuable reads from our team of digital experts.

 

Is ChatGPT Here to Stay?

March 13th, 2023|

In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which ...

What Traits Identify Digital Leaders?

March 6th, 2023|

Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and ...

How Early Search Intent Can Boost Your SEO

February 27th, 2023|

Is your business flailing for footholds in rapidly changing markets? Here’s a cost-effective solution! Early intent insights offer priceless glimpses into what consumers really want, reflected in increasingly ...

 

Making Money with a Mission

December 29th, 2022|

It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is ...

Boost Engagement with Interactive Content

December 28th, 2022|

Entertaining, informative, educational? Yes, interactive content ticks all these boxes for marketers seeking stronger engagement. And today – thanks to low-cost do-it-yourself tools – it’s never been easier ...

Marketing Leverage Drives Innovation

December 28th, 2022|

Twinned paths to prosperity, growth and innovation are vital for any business. New technologies and constant shifts in fashion fuel steady streams of new goods and services, forming ...

Making Money with a Mission

December 29th, 2022|

It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is still ...