INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Unraveling 3 “Secret” Marketing Tools in Google Analytics 4

June 4th, 2023|

Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms and devices. Despite its wide usage, marketers often overlook several "hidden" tools within GA4 that can supercharge their digital strategy. This article will ...

Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix, Google, and Strategic Guide for Startups

May 29th, 2023|

Every startup aims to hit a home run. In an era dominated by technology, the key to achieving this lies in understanding and leveraging customer behavior data. Giants such as Amazon, Netflix, and Google have effectively turned this data into a gold mine, leading to unparalleled ...

What Does “Strategy” Actually Mean to CMOs?

May 24th, 2023|

In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its profound implications. So, what does "strategy" mean to CMOs, the people tasked with leading the marketing efforts for their organizations? As a CMO, a ...

The Top Marketing Channels, And How They’re Changing in 2023

May 14th, 2023|

Have you ever wondered about the strategies businesses use to reach their customers? Welcome to the world of marketing channels! Organizations use these platforms or methods to communicate their messages, products, or services to their target audiences. Traditional Marketing Channels ●      Television ...

How to Create a Customer Journey Map (w/Examples)

May 8th, 2023|

Do you find it difficult to comprehend your customers' experiences and requirements? Would you like to improve customer satisfaction and loyalty? In that case, creating a customer journey map could be the solution. In this piece, we will assist you in creating a ...

How to Get More Social Engagement When Reach is Declining.

April 25th, 2023|

Social media has become an integral part of our lives, and it’s no longer just about staying connected with friends and family. It has become a vital tool for businesses to reach their audience and promote their products or services and conduct transactions. It’s a place to create ...

Why Smart Marketers Are Targeting the Other 97%

April 10th, 2023|

What do corporate consumers really want? A recent survey showed that only a meager 3% of visitors completed forms on the respondents’ websites. And this depressingly low figure seems to be constant across just about all Industries. Reaching out to seasoned B2B ...

More Customer Data Sources Provide Better Insights

April 4th, 2023|

Using multiple data sources provides marketers with up-to-the-minute details of customer preferences and behavior. By leveraging these data sources, businesses can firm up customer engagement, fine-tune marketing campaigns, and drive business growth, all at lower costs. Released in November 2022, the eighth ...

Crafting the Best-Ever Email Subject Lines

March 20th, 2023|

Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a lot of chaff that recipients must sift through each day, let alone actually open. So what are the magic words that persuade overwhelmed addressees to ...

Is ChatGPT Here to Stay?

March 13th, 2023|

In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which morphs uploaded photos into works of art. Another AI contender is DALL-E-2, which turns words ...

What Traits Identify Digital Leaders?

March 6th, 2023|

Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and materials. Both visionary and strategic, they see how technology can drive growth and innovation. ...

How Early Search Intent Can Boost Your SEO

February 27th, 2023|

Is your business flailing for footholds in rapidly changing markets? Here’s a cost-effective solution! Early intent insights offer priceless glimpses into what consumers really want, reflected in increasingly complex search parameters. Over the years, searches have become much more complex and nuanced. ...

Data Control is Top Priority for Businesses

February 20th, 2023|

Should I risk filiing in that form for a benefit? Or should I keep my personal data safe? Faced by millions of Internet users every day, this dilemma can be a headache for ambitious marketers. Luckily enough, there are workarounds that keep ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Unraveling 3 “Secret” Marketing Tools in Google Analytics 4

June 4th, 2023|

Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms and devices. Despite its wide usage, marketers often overlook several "hidden" tools within GA4 that can supercharge their digital strategy. This article will ...

Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix, Google, and Strategic Guide for Startups

May 29th, 2023|

Every startup aims to hit a home run. In an era dominated by technology, the key to achieving this lies in understanding and leveraging customer behavior data. Giants such as Amazon, Netflix, and Google have effectively turned this data into a gold mine, leading to unparalleled ...

What Does “Strategy” Actually Mean to CMOs?

May 24th, 2023|

In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its profound implications. So, what does "strategy" mean to CMOs, the people tasked with leading the marketing efforts for their organizations? As a CMO, a ...

The Top Marketing Channels, And How They’re Changing in 2023

May 14th, 2023|

Have you ever wondered about the strategies businesses use to reach their customers? Welcome to the world of marketing channels! Organizations use these platforms or methods to communicate their messages, products, or services to their target audiences. Traditional Marketing Channels ●      Television ...

How to Create a Customer Journey Map (w/Examples)

May 8th, 2023|

Do you find it difficult to comprehend your customers' experiences and requirements? Would you like to improve customer satisfaction and loyalty? In that case, creating a customer journey map could be the solution. In this piece, we will assist you in creating a ...

How to Get More Social Engagement When Reach is Declining.

April 25th, 2023|

Social media has become an integral part of our lives, and it’s no longer just about staying connected with friends and family. It has become a vital tool for businesses to reach their audience and promote their products or services and conduct transactions. It’s a place to create ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

— KEEP READING

More articles and valuable reads from our team of digital experts.

 

Is ChatGPT Here to Stay?

March 13th, 2023|

In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which ...

What Traits Identify Digital Leaders?

March 6th, 2023|

Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and ...

How Early Search Intent Can Boost Your SEO

February 27th, 2023|

Is your business flailing for footholds in rapidly changing markets? Here’s a cost-effective solution! Early intent insights offer priceless glimpses into what consumers really want, reflected in increasingly ...

Making Money with a Mission

December 29th, 2022|

It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is ...

Boost Engagement with Interactive Content

December 28th, 2022|

Entertaining, informative, educational? Yes, interactive content ticks all these boxes for marketers seeking stronger engagement. And today – thanks to low-cost do-it-yourself tools – it’s never been easier ...

 

Marketing Leverage Drives Innovation

December 28th, 2022|

Twinned paths to prosperity, growth and innovation are vital for any business. New technologies and constant shifts in fashion fuel steady streams of new goods and services, forming ...

Why Proactive Marketers Will Thrive in 2023

December 27th, 2022|

As 2022 draws to a close, many communities and companies are still battling what might be called long (corporate) Covid: closed-for-ever businesses, stubborn unemployment, and lackluster financial performances. ...

Retrospective: Marketing Trends that defined 2022

December 27th, 2022|

Conversations, Convenience, Customization, and Creativity. These four words define the paths followed by the digital marketing universe in 2022.Despite economic headwinds, marketers responded enthusiastically to the task of clearing ...

World Cup Marketing Stats You Need To Know Now

December 21st, 2022|

It’s no secret that spectator sports are big business.  With some of the world’s largest audiences, they often reflect national and regional influences and preferences. The world’s favorite spectator sports include: Rugby ...

Fonts Boost Brand Recognition

October 11th, 2022|

You only get one chance to make a first impression – and that applies to brands as much as people. For products, packaging, ads, and landing pages are the digital equivalents of ...

Powerful New B2B Email Marketing Techniques

October 4th, 2022|

It’s a digital dinosaur in today’s rapidly metaversing 5G world. Nevertheless, email is still the most effective B2B marketing channel, followed closely by content marketing and social media. But the competition for ...

World Cup Marketing Stats You Need To Know Now

December 21st, 2022|

It’s no secret that spectator sports are big business.  With some of the world’s largest audiences, they often reflect national and regional influences and preferences. The world’s favorite spectator sports include: Rugby – ...