Worried about inflation? Absolutely! That’s the reaction of 250 US marketing decision-makers who responded to a recent survey of 250 major B2C, B2B, and DTC companies. So what are these top digital marketing experts predicting? The bad ...
Persuading customers to leave reviews is an important part of any marketing strategy. While building trust with potential buyers, reviews also provide priceless feedback on how to improve the business as a whole. But asking for reviews ...
No longer an abstract concept in an IT lab, Artificial Intelligence is already underpinning AI-based online advertising. Almost unnoticed, AI slipped into our lives through amenities we use every day (Hey Alexa, where can I…), never considering the ...
Guerilla marketing is becoming a popular way for startups selling software as a service (Saas) to get their messages out to the world. This more subtle approach is often preferred by small software developers, absorbing minor investments but ...
In 2023, digital marketing managers are likely to be overwhelmed by all the options available to them. As management and virtual content creation processes become increasingly complex, security and privacy requirements become more stringent, while timeframes ...
Are you quite clear about what a marketing strategy is supposed to include? Encompassing a broad range of channels and platforms, it should encompass goals, content creation steps, key performance indicators, and target audience profiles. And if ...
They’re simple, they’re tiny, and they take visitors straight to the text that interests them. Often neglected by page designers, anchor links are incredibly cool tools that let readers jump around easily in long webpages. They’re particularly ...
Sharper, shorter, and more inclusive. That’s the marketing guideline for 2023, as companies and consumers continue to scramble for firmer footings in an unfamiliar world. Still aftershocked by the pandemic, roiled by geopolitical tensions, and undermined by economic uncertainty, ...
Initial interactions between your wares and your prospective customers are often brief and impersonal: a casual mention, a glimpse of use, or an onscreen ad. And – unless your business is already a household word – it’s only ...
It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is still inspiring dreams and plans for sweeping social changes. ...