The current pandemic has dramatically changed how businesses are operating this year. More services and products have moved online and in-person marketing methods have become a thing of the past. In this post, we will try to wrap our heads around how ...

So what is "Customer Profiling" anyway? Customer profiling may sound like a mug shot lineup of your customers, but their purpose is far more innocent. A customer profile is a group of information that represents typical customers. Profiles are sometimes called “personas.” ...

Did you know that one in three adults in the US & UK are now reducing their social media use? In fact some 6% of users have removed an app from their phone, 6% have permanently deleted their accounts and 8% have ...