When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ways, they build up relationships that are underpinned by trust and customer loyalty. Good examples are Amazon and Uber. These ...
Interacting with potential customers through automated chats opens up a whole new world of opportunities for small businesses. No matter whether it’s a Click-to-Messenger ad or a Sponsored Message, these virtual conversations range from product recommendations to harvesting email addresses. Here’s how ...
Trapped in digital amber for eight hours, users all over the world were shocked when the Facebook app family went off the air on October 4. In a shocking demonstration of its power over the online economy, millions of transactions were suddenly ...
So you want to pump up your sales? Boost your bottom line? Burnish your brand? In today’s online markets, the only way to do this is through a solid digital marketing strategy. But that’s only the first step. Knowing exactly how to ...
Whether you’re a seasoned marketing professional or a business owner, digital marketing has a long list of industry terms and jargon that can often be confusing. At times you might not know what someone is talking about or how something ...
In today's knowledge economy, there are two secret ingredients that effective entrepreneurs slip into every meeting and blend invisibly into every plan: Synergy and Teamwork! That’s because success depends on interacting seamlessly with a wide variety of people, all pursuing ...
The current pandemic has dramatically changed how businesses are operating this year. More services and products have moved online and in-person marketing methods have become a thing of the past. In this post, we will try to wrap our heads ...
So what is "Customer Profiling" anyway? Customer profiling may sound like a mug shot lineup of your customers, but their purpose is far more innocent. A customer profile is a group of information that represents typical customers. Profiles are sometimes called “personas.” ...
Did you know that one in three adults in the US & UK are now reducing their social media use? In fact some 6% of users have removed an app from their phone, 6% have permanently deleted their accounts and 8% have ...