47 marketing terms + definitions you should know or learn

Whether you’re a seasoned marketing professional or a business owner, digital marketing has a long list of industry terms and jargon that can often be confusing. At times you might not know what someone is talking about or how something ...

By |2021-02-23T15:52:25+00:00February 23rd, 2021|Digital Marketing|

Here are “two pizzas”… + some thoughts on efficiency

In today's knowledge economy, there are two secret ingredients that effective entrepreneurs slip into every meeting and blend invisibly into every plan: Synergy and Teamwork! That’s because success depends on interacting seamlessly with a wide variety of people, all pursuing ...

By |2021-03-12T17:45:18+00:00February 23rd, 2021|Digital Marketing, Efficiency|

Racial profiling is illegal, but customer profiling should always be done.

So what is "Customer Profiling" anyway? Customer profiling may sound like a mug shot lineup of your customers, but their purpose is far more innocent. A customer profile is a group of information that represents typical customers. Profiles are sometimes called “personas.” ...

By |2020-12-09T16:44:40+00:00December 9th, 2020|Digital Marketing|