Every CMO deals with steady streams of monthly, weekly, and even daily digital marketing reports packed with a huge variety of metrics and KPIs. This makes it hard to distinguish crucial from clutter, even for marketing directors with years of experience in ...
Why do so many people think they know more than pro marketers? Everybody understands marketing, right? A few fun posts, some eye-catching pics, a couple of celebrity endorsements and the jobs done, right? Shhh – there’s a digital marketing ...
2020 has certainly been a wild year. And while the Covid-19 pandemic has dominated our lives, there were plenty of other events that captured our attention and became points of conversations and searches. Roshaan Khan, a data analyst, perfectly captured the ...
The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is ...