ANALYTICS: 10 Crucial Google Analytics Metrics that Marketers Should Track

Every CMO deals with steady streams of monthly, weekly, and even daily digital marketing reports packed with a huge variety of metrics and KPIs. This makes it hard to distinguish crucial from clutter, even for marketing directors with years of experience in ...

By |2021-06-21T13:07:26+00:00June 21st, 2021|Analytics|

Marketing is like sex, everyone thinks they’re good at it!

Why do so many people think they know more than pro marketers? Everybody understands marketing, right? A few fun posts, some eye-catching pics, a couple of celebrity endorsements and the jobs done, right? Shhh  –   there’s a digital marketing ...

By |2021-04-07T12:18:35+00:00April 6th, 2021|Analytics, Strategy, Success|

Data analyst releases visualization of top Google search trends 2020

2020 has certainly been a wild year. And while the Covid-19 pandemic has dominated our lives, there were plenty of other events that captured our attention and became points of conversations and searches. Roshaan Khan, a  data analyst, perfectly captured the ...

By |2021-03-17T15:25:58+00:00December 17th, 2020|Analytics|