Digital Marketing University

If your business survived 2020 -2021, congratulations!!! And the happy news is, chances are good that it will thrive in 2022 and beyond. As consumers return to their workplaces (often part-time), their buying habits will change as well – and companies must stay tuned to the shifting dynamics.

Although a permanent and total shift to a fully online economy seems unlikely – especially as risk-lowering vaccines protect increasingly large segments of the population – it’s quite clear that remote (or at least hybrid) work is here to stay for many consumers.

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So, you’ve been home alone, working alongside a roommate, or your spouse and kids for the past 18 months. No doubt remote work has presented its share of challenges. From Zoom Doom to odd hours, to the isolation of not being in the office, we could all use a little break from the (new) norm.

The Transmyt team has put together a great guide, designed to help you thrive in this new world of remote work. And it doesn’t stop there. Not only do we want you to explore this free guide, but we’d love for you to help it grow by contributing some of your favorite resources and categories.

Explore the remote life guide

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We’re excited to introduce a free interactive tool, that we’re calling the 2021 Digital Marketing Playbook. It’s a 2 part interactive tool, designed to give you all the information you need, specific to your industry, fresh with definitions and links, for marketing success and business growth.

The second part is a self-assessment, that allows you to check your digital marketing health and see how well you’re already doing. The good news is, if you’re struggling, this playbook will help. If you feel like you’re doing a great job already, we’re confident this will offer strategies and ideas, you’re not yet implementing.

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Whether you’re a seasoned marketing professional or a business owner, digital marketing has a long list of industry terms and jargon that can often be confusing, and at times you might not know what someone is talking about or how something might work into your overall marketing strategy.

There are hundreds of common digital marketing terms to know, but these are the ones that you should begin to understand in order to be successful, or at least have a conversation. So whether you’re new to marketing or just need to brush up on some terminology, this guide will share the most important marketing terms.

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— INSIGHTS

Articles & Perspectives

We offer actionable advice for brands and businesses to implement in their growth efforts. We take pride in the content we produce and implement all of these strategies and considerations in our client accounts too.

Although a permanent and total shift to a fully online economy seems unlikely – especially as risk-lowering vaccines protect increasingly large segments of the population – it’s quite clear that remote (or at least hybrid) work is here to stay for many consumers.

The Transmyt team has put together a great guide, designed to help you thrive in this new world of remote work. And it doesn’t stop there. Not only do we want you to explore this free guide, but we’d love for you to help it grow by contributing some of your favorite resources and categories.

— INSIGHTS

Articles & Perspectives

Unraveling 3 “Secret” Marketing Tools in Google Analytics 4

Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix, Google, and Strategic Guide for Startups

What Does “Strategy” Actually Mean to CMOs?

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics