Digital Marketing Terms + Definitions

Whether you’re a seasoned marketing professional or a business owner, digital marketing has a long list of industry terms and jargon that can often be confusing, and at times you might not know what someone is talking about or how something might work into your overall marketing strategy.

This is why we put this guide together. There are hundreds of common digital marketing terms to know, but these are the ones that you should begin to understand in order to be successful, or at least have a conversation.

Here you have it, your definitive list of must-know digital marketing terms. Whether you’re new to marketing or just need to brush up on some terminology, this post will share the most important marketing terms.
— BRANDING, IDENTTITY + CREATIVE TERMS / DEFINITIONS

Centered around helping companies communicate value through visual design and expressive content, these are the terms and definitions most commonly used and associated with branding, identity and creative services.

 

Brand Design

Designing the brand is the core of any procedure that is set to establish business identity and it serves as an integral part of the overall strategy of that business’s imprint and marketing. It sets apart the brand from other competitors, presenting to the world a brand new concept…
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Full Identity Development

Just like humans, brands too have identities derived upon an emotional connection that serves as a reflection of the manner in which the brand is positioned and the desired image in mind. This process consists of an analytical mechanism whereby the needs of the business…
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Brand Naming

Brand naming is yet another crucial step for the establishment of the business. The name not only represents the company over the years to come but also plays a defining role in the growth pace of the company. Ongoing analytics management empowers you to figure out the…
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Customer Journey Design

Journey maps are a crucial part of the branding process. They serve to define the direction whereby the company and the customers will align together. These maps create elaborate benchmarks to suggest the relationship between an organization…
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Brand Strategy

Each company that goes out into the market brings with it a brand, i.e. the promise it makes to the consumer, the personality it envisages in a bid to get the message of the company across. For the most part, this includes the fonts, layout, pattern, slogans as well as logos that…
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— WEB DESIGN + DEVELOPMENT TERMS / DEFINITIONS

We operate in a world where web development, websites, mobile apps, and other web based technologies have become the focal point of your business operations and path to revenue growth. Learn the terms that are frequently associated with design and development. 

 

Website Development

Web development is described as the process of building and maintaining websites. It involves crucial aspects like design, publishing, programming as well as database management. Although ‘web developers’ and ‘web designers’ are considered the same, they…
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e-Commerce Development

One of the best business prospects in the past few years has been developing e-commerce websites for professional companies that have the provision of online sales as well as transactions. Regardless of an ordinary website, these websites give the client an opportunity…
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Online Bookings

Online systems of booking are necessary pieces of software that run the management system of reservations. It empowers hotels and the hospitality sector to receive online bookings and be able to manage all such reservations in a more effective manner… 
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Lead Generation / Lead Capture

Lead generation: The process of attracting traffic to one’s website in a bid to convert those viewers into actual leads. On their own, websites can not serve as lead generators even if they are well designed. There needs to be some sort of online activity that engages the marketing…
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Landing Pages

When it comes to digital marketing, the landing page usually serves a tool for direct marketing or advertising campaigns. Simply put, a landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your…
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Online Delivery

This is a convenient system that has worked efficiently in the past couple of years in getting things “at your doorstep” with a mere click of a button. The system is fueled by internet services which acts as a connection between the buyer and seller…
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ADA Accessibility Compliance

People tend to feel that this compliance is some sort of permission for disabilities wherewith to accommodate various kinds of communities and people. But ADA is so diverse that people from all kinds of domains may find numerous regulations that might apply to the website…
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Virtual Tour / Experiences

These tours are sequenced images in panorama that are woven together, such that they give such a realistic impression of a tour that you feel like you are actually present at the location. Through this creation, the person viewing it can experience what it feels like when present…
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Mobile App Development

It is the process whereby software applications are created to be operated on mobile devices, using a typical connection of network. Therefore, this process consists of creation of software groups using the implementation of services and tools such as API to test whether they…
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CRM Integration

A continuous connection link between the CRM software as well as applications owned by third parties. These integrations are a consequence of automatic actions serving as an expansion of software functions, completely abolishing the necessity to move to and from systems….
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Martech Integration

This is an integration of technologies majorly used by marketing professionals for execution, analysis and improvement of marketing over the lifecycle of the customer. The major focus is to work towards the improvement of internally collaborating, measuring the efficacy …
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Schema Markup Development

This is a system of coding of the website allowing search engines such as Google to lead towards the website you have through the little information that is provided. This system provides you the ability of leveraging the content value from your own website so that…
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301 Redirect Mapping

This tool is critically a continuous tool for all those companies that have movements between multiple websites. What this primarily means is that, in case you put in a URL for an old website, you are immediately redirected to the new website location without you having to move…
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Technical SEO

This is the process which ensures that your website is able to fulfill the technical needs of search engines in the way that they have been developed today. This is done through looking at organically devised ranking as well as indexing, website architecture, rendering and crawling…
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Performance Optimization

Performance optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue. One of the most critical aspects of website optimization is…
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— DIGITAL MARKETING + ADVERTISING TERMS / DEFINITIONS

Effectively one of the best ways to find new customers, expand your brand awareness and grow your revenue strems is through digital markting and advertising. Learn about the important components of digital marketing.

 

Organic SEO

This is a method which ensures that your website is able to rank high on a search engine without having to pay for it to gain visibility and consumer attention. This process is completely unpaid and is done by making use of certain ranking algorithms such as keywords…
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Social Media Management

This management practice helps to support the digital and social media marketing strategies that have been devised to achieve business goals. They serve as an effective mechanism because the world that we reside in today, focuses more on the digital mediums to make…
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Email Marketing

Even today, this technique is ranked amongst some of the highly ranked marketing tools. However, for it to attain prime success, there is a need to combine efficiency and rate of investment. There needs to be a thought process involved while developing the content, a right choice of…
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Account Based Marketing

A strategy which makes use of various resources of marketing to engage a specified list of accounts to be targeted. It does not only mean alignment of sales and teams of marketing, rather creates a personalization mechanism such that both sales as well as marketing are…
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Paid Social

Interchangeably used for the word ‘advertising’. This is a payment made by brands to portals like Facebook, Twitter, YouTube amongst several other options to populate the content in places where interested peoples’ attention may be caught. This helps in the boost of…
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Blog Development

The modern medium of online journalism, reporting with multimedia means hitting the web with interactive means of communication – video, images, audio and text. Most sites have built-in blogs – another page on your site developed and designed to match your needs…
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Demand Generation

The perfect demand generation strategy implies that every point of contact in the consumers’ journey with the brand is taken into consideration. This enables the marketing strategists to create more enticing offers to the benefit of the user. It utilizes data…
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Lead Generation

The generation of interest in a firm’s products, brands, and/or other commodities, making use of marketing strategies that are both inbound as well as outbound. These include email marketing along with online advertisements. This is an essential procedure required for B2B…
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PPC / Display

This means pay-per-click which is a form of online marketing whereby a fee is paid every time someone clicks on the advertisements. Practically speaking, it serves as a way in which site visits are bought instead of organic visits….
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Influencer Marketing

A marketing strategy that makes use of influential people on the social media front, like bloggers to leverage their influencers as public figures by promoting products as well as services that are sent to them for this particular purpose. This helps to build the credibility of the product…
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Integrated Marketing Stacks

This is primarily a group of technologies that are used by marketing professionals to improve the marketing capabilities of a company. The main focus of these technologies is to ensure that complex procedures are made easy. It also helps in measuring the impact of techniques…
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eCommerce Feed Management

Generally speaking, feeds are normally used to sync specifications of products alongside the merchant center as well as paid listings to service providers such as Google Shopping, Amazon’s Product Advertisements, etc. These data feeds may also be utilized for the export of…
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Google Tag Manager

A free of cost tool that enables you in the management and deployment of tags that do not exactly alter the real code. The information present on your source of data like your website is then shared elsewhere through the Google Tag Manager. In case you are dealing…
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Retargeting

This serves as a reminder for your clients to purchase more of your items and services even after they have left your website. This is done through the show of relevant advertisements on all sorts of websites with banner advertisements popping up in the strangest of ways…
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Database List Acquisition

Creating distribution lists organically can be an extremely difficult task that may span several years. This is a period which most firms can not afford when they are pushing out campaigns to a greatly targeted segment of people…
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Lookalike Audience Development

There is a way to customize your audience which can be done when you are creating options for your advertisement campaigns. This kind of list comprises of people who may have previously been customers or visitors from Facebook pages or your active website…
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Channel Development

This is a process whereby companies develop multiple techniques for marketing along with strategies for sales in a bid to engage the largest possible base of customers to convert into likely clientele. These are nothing more than ways in which the product can be marketed…
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— STRATEGY + ANALYTICS TERMS / DEFINITIONS

Without an effective plan or a way to track your efforts, you’ll be lost without a compass. Strategy and analytics are vital to your efforts. here are the top 10 suggestions and terms we want you to learn when it comes to strategy and analytics.

 

Strategy Development

You may be on the path to marketing the product you have in store, but without an actual strategy, you may not be able to succeed. For a successful strategy, you must have a development phase that you take up to ensure that the strategy you are stringing around is not…
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Analytics + Tracking

This is an analytical study and report mechanism of data from the platforms that you may be utilized to assess the return on investment that you are receiving as a result of the marketing activities you are engaging in. It also helps in the identification of improvement opportunities…
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Martech Stack Auditing

Auditing and evaluating this stack is necessary because it allows you to make sure that you are not losing out on anything that could be of any sort of benefit for you. In larger organizations where there are so many teams to handle and such a great variety of software to deal with…
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Customer Profiling

The process involves filtering your customers into certain groups based on unified characteristics or goals. These groups are represented by a certain name title and other details such as a photo and description of its age, profession, and other interests. Based on these…
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Compliance Management

This is the management of legally and ethically bound matters which align with the statement the company makes leading to what we call integrity. This is crucial and can only be achieved through the process of enforcement and monitoring…
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Competitive Research

Before you plan a complex media purchase, it is best that you plan proper research whereby you are able to assess quite frankly how much you are able to regain from each dollar this is being spent. From this component, you have the chance to make use of a full fledged research…
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Internal Capabilities Assessment

This is basically a look into the cost of the company, the competency, and the relative viability that each firm has. These assessments performed within the company tend to utilize metrics which give you better insight on what the companies’ strength, weaknesses, opportunities…
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ROI Tracking + Reporting

When you put in the extreme effort for something, you soon realize that you require a parameter upon which you can judge to assess what the profit really is. Each company has a different mechanism that it benefits from, mostly these days serving as social media ones…
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Google Webmaster Tools

It is free of charge tool that provides you the opportunity to evaluate, maintain and assess the performance of your website through the search engine. They offer these services to legit everyone who actually owns a website. GWT is considered a platform for information that…
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Data Studios

This studio serves as a platform whereby all the sources of data are synced into one to give you an overall view. It also helps users to initiate a dashboard that is not only visually appealing but is also extremely informative, interpretable, and customizable…
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