Full Identity Development
Just like humans, brands too have identities derived upon an emotional connection that serves as a reflection of the manner in which the brand is positioned and the desired image in mind. This process consists of an analytical mechanism whereby the needs of the business are aligned with the identity through marketing communication and its pieces.
This is another instance where we rile up our creative juices. Our creatives brainstorm the branding through typographies and sketches, aiming to bring the brand to life.
Several designs and logos are developed which our teams feel may sit well with the company’s identity. These designs are taken forth and finalized through a consensual process whereby each member is satisfied with the outcome. We seek to ensure that the 3 to 5 logo suggestions that we deliver are closest to your brand message and concepts so that the company can immediately resonate with the target audiences.