The Importance of Color In Your Marketing

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When marketing new products, creating campaigns and establishing a brand identity, it’s critically important that you consider the use of colors on your target audiences.

Research shows that the proper use of color increases brand recognition by 80%. It also raises the visual appearance by 93%. A further 85% of consumers buy because of color.

Black

Black is expensive and for the wealthy. As it turns out, black sedans are more luxurious than blue sedans because, well, they’re black.

Blue

Blue promotes trust, security, and relationship, which is why banks often use the color blue in their logo.

Green

Associated with health, tranquility, power and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages balance leading to decisiveness.

Orange

Orange works best for call-to-actions (buy now, subscribe, etc.)

Pink

Pink is for the ladies (appeals to feminine nature and is associated with romance).

Purple

Purple calms people down. It’s a favorite with anti-aging product vendors, but aside from that it’s a pretty rare color for the web.

Red

Red creates an emotion of urgency. (great for limited-time sales and discounts) It also produces 21% more squeeze page conversions than green (in certain niches).

Pink, Rose, and very Light Blue

Pink, rose, and very light blue are for “normal” buyers, the guys and gals in between impulse and budget.

Dark Blue and Teal

Dark blue and teal (teal is a bit of a cross between blue and green) are for the sensible shoppers who maintain strict budgets.

Red, Orange, Black, and Light Blue

Red, orange, black, and light blue are for the impulse buyers — the people who buy something just as soon as they see it. Those colors are for you if you market “fun” items, kinda like this website.

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About the Author: Jeremy Mays

Is the Founder and CEO of Transmyt Marketing. He's an accomplished, award winning marketer, responsible for guiding companies though the complex challenges of navigating and succeeding in today's digital economy. To get in touch, you can email him at jeremy@transmyt.com

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The Importance of Color In Your Marketing

When marketing new products, creating campaigns and establishing a brand identity, it’s critically important that you consider the use of colors on your target audiences.

Black

Black is expensive and for the wealthy. As it turns out, black sedans are more luxurious than blue sedans because, well, they’re black.

Blue

Blue promotes trust, security, and relationship, which is why banks often use the color blue in their logo.

Green

Associated with health, tranquility, power and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages balance leading to decisiveness.

Orange

Orange works best for call-to-actions (buy now, subscribe, etc.)

Pink

Pink is for the ladies (appeals to feminine nature and is associated with romance).

Purple

Purple calms people down. It’s a favorite with anti-aging product vendors, but aside from that it’s a pretty rare color for the web.

Red

Red creates an emotion of urgency. (great for limited-time sales and discounts) It also produces 21% more squeeze page conversions than green (in certain niches).

Pink, Rose, and very Light Blue

Pink, rose, and very light blue are for “normal” buyers, the guys and gals in between impulse and budget.

Dark Blue and Teal

Dark blue and teal (teal is a bit of a cross between blue and green) are for the sensible shoppers who maintain strict budgets.

Red, Orange, Black, and Light Blue

Red, orange, black, and light blue are for the impulse buyers — the people who buy something just as soon as they see it. Those colors are for you if you market “fun” items, kinda like this website.

About the Author: Jeremy Mays

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Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.