When marketing new products, creating campaigns and establishing a brand identity, it’s critically important that you consider the use of colors on your target audiences.

Research shows that the proper use of color increases brand recognition by 80%. It also raises the visual appearance by 93%. A further 85% of consumers buy because of color.


Black is expensive and for the wealthy. As it turns out, black sedans are more luxurious than blue sedans because, well, they’re black.


Blue promotes trust, security, and relationship, which is why banks often use the color blue in their logo.


Associated with health, tranquility, power and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages balance leading to decisiveness.


Orange works best for call-to-actions (buy now, subscribe, etc.)


Pink is for the ladies (appeals to feminine nature and is associated with romance).


Purple calms people down. It’s a favorite with anti-aging product vendors, but aside from that it’s a pretty rare color for the web.


Red creates an emotion of urgency. (great for limited-time sales and discounts) It also produces 21% more squeeze page conversions than green (in certain niches).

Pink, Rose, and very Light Blue

Pink, rose, and very light blue are for “normal” buyers, the guys and gals in between impulse and budget.

Dark Blue and Teal

Dark blue and teal (teal is a bit of a cross between blue and green) are for the sensible shoppers who maintain strict budgets.

Red, Orange, Black, and Light Blue

Red, orange, black, and light blue are for the impulse buyers — the people who buy something just as soon as they see it. Those colors are for you if you market “fun” items, kinda like this website.

About the Author: Jeremy Mays

Is the Founder and CEO of Transmyt Marketing. He's an accomplished, award winning marketer, responsible for guiding companies though the complex challenges of navigating and succeeding in today's digital economy. To get in touch, you can email him at jeremy@transmyt.com

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