When marketing new products, creating campaigns and establishing a brand identity, it’s critically important that you consider the use of colors on your target audiences.
Research shows that the proper use of color increases brand recognition by 80%. It also raises the visual appearance by 93%. A further 85% of consumers buy because of color.
Black
Black is expensive and for the wealthy. As it turns out, black sedans are more luxurious than blue sedans because, well, they’re black.
Blue
Blue promotes trust, security, and relationship, which is why banks often use the color blue in their logo.
Green
Associated with health, tranquility, power and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages balance leading to decisiveness.
Orange
Orange works best for call-to-actions (buy now, subscribe, etc.)
Pink
Pink is for the ladies (appeals to feminine nature and is associated with romance).
Purple
Purple calms people down. It’s a favorite with anti-aging product vendors, but aside from that it’s a pretty rare color for the web.
Red
Red creates an emotion of urgency. (great for limited-time sales and discounts) It also produces 21% more squeeze page conversions than green (in certain niches).
Pink, Rose, and very Light Blue
Pink, rose, and very light blue are for “normal” buyers, the guys and gals in between impulse and budget.
Dark Blue and Teal
Dark blue and teal (teal is a bit of a cross between blue and green) are for the sensible shoppers who maintain strict budgets.
Red, Orange, Black, and Light Blue
Red, orange, black, and light blue are for the impulse buyers — the people who buy something just as soon as they see it. Those colors are for you if you market “fun” items, kinda like this website.
About the Author: Jeremy Mays
Keep Reading
Want more? Here are some other blog posts you might be interested in.
Webinar registrations are down. Ebook downloads are falling. Analyst report downloads crashed. The B2B content marketing machine that Marketo and HubSpot built over 20 years is breaking down fast. Here’s what’s actually happening and what you need to do about it.
Modern life is being shaped by fear-driven media, addictive platforms, invasive prospecting, performative work culture, and profit-first systems. The harder question is whether any of this is sustainable and whether it is really what people want.
Getting found in search is not enough. Learn why SEO without customer journey thinking, pricing transparency, and low-friction UX destroys conversions and trust.
For founders and growing companies
Get all the tips, stories and resources you didn’t know you needed – straight to your email!